Overview

Snov.io is an AI lead generation and sales outreach platform for finding prospects, enriching contact data, and running email and LinkedIn campaigns. Its 50 million-contact database, ICP filters, direct-dial data, and technographic filters give sales teams several ways to narrow prospecting; searches consume credits when prospects are saved or company leads are viewed. Each saved prospect and each email verification also costs one credit, so the volume of usable leads—not just campaign size—shapes the plan a team needs.

The platform combines prospecting with outreach, deliverability tools, and a Sales CRM. That breadth can reduce handoffs between tools, but teams should weigh it against the recurring credit budget and recipient caps.

Key features

Prospecting and verification

Search supports ICP filters, while a Chrome extension can find and save contacts from company websites and search pages. Seven-tier email verification is presented with a claim of 98%+ accuracy. Together, these features suit teams that want to source and check contacts in the same workflow; the per-action credit cost makes frequent list building a material usage consideration.

Outreach and deliverability

Email and LinkedIn sequences include follow-ups, A/B testing, personalization, and reply sentiment analysis. Deliverability tools cover warm-up, placement checks, spam-word checking, DNS checks, sender reputation, and blacklist checks. This is a broad set of campaign controls for teams running outbound across both channels, though recipient limits still apply by plan.

CRM, integrations, and API

The Sales CRM includes task management, deal-loss tracking, and Google Calendar sync. Named integrations include HubSpot, Pipedrive, Zapier, Make, Calendly, Clay, and an MCP server; the integrations page says Snov.io connects to over 5,000 apps. API access and webhooks are listed, and MCP access is described for external AI assistants such as Claude and ChatGPT. Teams can connect Snov.io to an existing stack, but should confirm that its CRM and integration workflow fit their operating needs.

Pricing

Snov.io uses a freemium pricing model, but there is no free plan. The Trial plan has no price shown and includes 50 credits, 100 recipients, and one email warm-up slot. That is a limited way to assess the workflow rather than a standing free tier.

Starter: 39.00 USD per month, with 1,000 credits, 5,000 recipients, three email warm-ups, and unlimited team seats. It is the lowest-priced paid plan and suits a small team with modest prospecting volume; the credit and recipient ceilings constrain larger campaigns.
Pro S: 99.00 USD per month, with 5,000 credits, 25,000 recipients, unlimited warm-ups, and unlimited team seats. It gives teams more room to source and contact prospects without increasing the seat count.
Pro M: 189.00 USD per month, with 20,000 credits, 100,000 recipients, unlimited warm-ups, and unlimited team seats. This is a substantial step up for teams whose prospecting and campaign volume exceed Pro S.
Pro L: 369.00 USD per month, with 50,000 credits, 200,000 recipients, unlimited warm-ups, and unlimited team seats. It fits higher-volume outbound operations that can use the larger quotas.
Ultra: 738.00 USD per month, with 100,000 credits, 400,000 recipients, unlimited warm-ups, and unlimited team seats. It targets very high usage; buyers should ensure their planned prospect and recipient volumes justify the jump in spend.
Custom Ultra: custom pricing, from 200,000 credits and from 400,000 recipients, with unlimited warm-ups. It is for needs beyond the listed Ultra quotas.
LinkedIn Automation: 69.00 USD per month for one LinkedIn account slot; each slot connects one account. It is a separate option for a single LinkedIn account rather than a multi-account allowance.

Monthly prices are shown for Starter through Ultra, with three-month and annual billing options also offered for several plans. Unlimited team seats remove per-seat pressure on those tiers, but do not remove credit or recipient limits. Starter includes prioritized 24-hour support and a personal implementation manager. The published pricing also names Pro Ultra at 738.00 USD per month with the same 100,000 credits, 400,000 recipients, unlimited warm-ups, and unlimited team seats as Ultra.

Platforms

Snov.io is available on the web, through an API, and as a browser extension. The Chrome extension focuses on finding and saving contacts from company sites and search pages. API, webhooks, and MCP access make it relevant to teams that want to connect prospecting and outreach with other tools or external AI assistants.

Who it's for

Snov.io is best suited to small and midsized businesses and agencies that want prospect search, verification, multichannel outreach, and CRM functions in one system. Its unlimited-seat paid plans can work for teams sharing a subscription, while the credit and recipient quotas make plan selection important for larger campaigns. Teams that only need a basic email sender, or cannot forecast their prospecting volume, may be better served by a narrower tool.

Pros and cons

Pro: Prospect search, verification, email and LinkedIn sequences, and CRM tools sit in one platform, reducing the need to split those workflows across products.
Pro: API access, webhooks, MCP, a Chrome extension, and named integrations give teams multiple routes into an existing stack.
Pro: Paid tiers include unlimited team seats, and Starter adds prioritized 24-hour support and a personal implementation manager.
Con: There is no free plan, and the Trial is limited to 50 credits and 100 recipients, leaving little room for sustained use without paying.
Con: Prospect saves and email verifications consume credits, while recipient caps remain; high-volume teams must budget for quota increases rather than relying on unlimited usage.
Con: LinkedIn Automation is priced separately at 69.00 USD per month and covers only one account slot, which may not fit teams operating multiple LinkedIn accounts.

Alternatives

For a freemium email workflow with a small free allowance, consider Mixmax, whose Free plan includes 20 tracked emails per month and up to 50 sequence recipients per month. For outbound campaigns with unlimited email senders, LinkedIn accounts, and users on its Starter Plan, QuickMail is another option; its stated price is 49.00 USD per month for one workspace and 1,000 uploaded contacts.

If a paid email-volume plan starting at 1,000 active contacts per month is a closer fit, Reply.io offers Email Volume at 59.00 USD per month billed annually, per user/month. Teams evaluating another paid outreach option can also compare Woodpecker, Salesloft, Klenty, lemlist, and Saleshandy.

For category-level comparisons, see Cold Email Software, Email Tracking Software, Email Scheduling Software, Email Outreach Software, AI Lead Generation Software, and Email Finder Software.

Verdict

Choose Snov.io if your team wants prospect discovery, verification, email and LinkedIn campaigns, and CRM workflows connected to an API-capable stack. Its breadth and unlimited seats on paid tiers are the main reasons to consolidate around it; the credit-based prospecting model, recipient caps, and lack of a free plan are the reasons to look elsewhere if usage is uncertain or a lightweight sender is all you need.

	Goava	Snov.io
Free plan	Yes	No
Free trial	Yes	Yes
Paid from	—	$39/mo
Open source	No	No
Platforms	Android, iOS, Web	api, extension, Web
Free plan	Yes	Yes
Contact database size	—	50,000,000 contacts
Direct-dial data	—	Yes
Technographic filters	—	Yes
API access	—	Yes

Goava vs Snov.io

Goava

Snov.io