Overview

Personyze is a visitor-personalization platform that brings behavioral targeting, recommendations, and experimentation together. It is best suited to teams coordinating personalized experiences across a marketing stack, particularly those with enough traffic to benefit from its range of targeting and testing tools. Its broad feature set is compelling, but page-view quotas and plan-specific channel access make tier selection central to the decision.

Key features

Personyze uses more than 70 behavioral attributes to target visitors and change site elements in real time. That breadth gives marketing teams room to shape audience-specific experiences, while the value depends on having clear segments and campaigns to put those signals to work.

More than 50 algorithms generate product and content recommendations, so the capability extends beyond ecommerce catalogs. A/B and multivariate testing are included on every plan, with significance calculations, audience splits, and holdout groups. That is a strong baseline: teams can evaluate personalization rather than treating deployment as success by itself.

The visual editor and experiment workflows support campaign creation. Higher plans expand beyond on-site personalization to open-time email personalization, broadcast email and SMS, browser push notifications, and mobile SDK personalization. Those channels make Personyze more relevant to teams seeking a broader engagement layer, but they are not a reason to choose a lower tier without checking the channel access that tier provides.

Named integrations include HubSpot, Salesforce, Twilio Segment, Tealium, Google Tag Manager, and the REST API. This gives teams several routes into an existing marketing stack; the fit still depends on whether their particular systems and data flows are covered.

Pricing

Personyze has a free plan and paid monthly plans. Page views are the primary usage meter, with overages billed in plan-specific blocks. Monthly subscribers are not moved to a higher tier without consent, a useful safeguard for teams whose traffic fluctuates.

Plan	Price	Included limits and support
Free	0.00 USD per free, billed Forever	5k pageviews, 1 domain, 3 active campaigns, 8 AI tasks a month, email support
Starter	149.00 USD per month, billed Monthly	50k pageviews, +$40 per extra 100k, 1 domain, 12 AI tasks a month, Basic support
Growth	250.00 USD per month, billed Monthly	100k pageviews, +$40 per extra 100k, 2 domains, 16 AI tasks a month, Basic support
Power	450.00 USD per month, billed Monthly	1M pageviews, +$100 per extra 1M, 5 domains, 26 AI tasks a month, Account manager
Enterprise	1450.00 USD per month, billed Monthly	10M pageviews, +$80 per extra 1M, 10 domains, 44 AI tasks a month, Enterprise support

Free is a way to start without a subscription, but 5k monthly page views, one domain, and three active campaigns constrain how much of a live program it can carry. Starter, at 149.00 USD per month, is the entry point for teams needing 50k page views; its single domain and Basic support suit a smaller operation more than a multi-site team. Growth costs 250.00 USD per month and doubles the allowance to 100k while adding a second domain and four AI tasks, making it a measured step up rather than a different support tier.

Power at 450.00 USD per month raises the allowance to 1M page views and five domains, and adds an account manager, fitting broader deployments that can use that headroom. Enterprise at 1450.00 USD per month covers 10M page views and ten domains, with Enterprise support; its lower incremental overage rate than Power may matter to high-volume users. Paid plans include email, chat, and 24/7 phone support. Starter includes up to one hour of monthly campaign-build help and Growth up to two hours.

Platforms

Personyze supports web, Android, iOS, and API platforms. Mobile SDK personalization is among the channels added on higher plans, so teams should distinguish general platform support from access to that specific capability.

Who it's for

The product describes use by ecommerce, SaaS, B2B, publishing and media, travel and hospitality, and education teams. It is most persuasive for organizations that want targeting, recommendations, and testing in one platform and can match a page-view tier to their traffic. Teams seeking just one recommendation service, or those unwilling to manage usage thresholds and tier-dependent channels, may prefer a narrower fit.

Consent controls can delay tracking until consent; Personyze says neither gated mode reads nor writes device data before consent. The company says it runs on AWS, separates customer data into distinct database tables, serves its dashboard, API, and tracking code over HTTPS, and performs monthly penetration testing. SSO, two-factor sign-in, Google or Microsoft work-account sign-in, and role-based permissions provide access controls. Customer data is deleted within 90 days after cancellation.

Pros and cons

Pros: Testing is included on every plan, so teams can assess targeting changes without reserving experimentation for a higher tier.
Pros: Behavioral targeting and product or content recommendations span more than one use case, with integrations for several established marketing tools and a REST API.
Pros: Consent gating and role-based access controls address practical governance needs for teams managing visitor data and multiple users.
Cons: The free plan's 5k page views and three active campaigns are restrictive for a substantial live program.
Cons: Email, SMS, push, and mobile SDK capabilities sit on higher plans, so the lower entry price does not imply access to every channel.
Cons: Page-view overages add cost in plan-specific blocks, requiring teams to monitor traffic against their allowance.

Alternatives

For teams focused on recommendations, Recombee is worth considering: its free plan allows fewer than 100,000 interactions and recommendation requests per month, fewer than 20,000 active users, and fewer than 20,000 catalog items. That may suit a team evaluating recommendation capacity more directly than Personyze's broader personalization-and-testing package.

Amazon Personalize is another option for teams comparing a paid offering with an AWS Free Tier that covers the first two months of usage, including up to 20 GB of data processing and storage per month and up to 5 million interactions per month for User-

Netcore Unbxd Personalization is an alternative for teams comparing paid personalization platforms. Treasure AI Composable CDP may suit teams seeking a composable CDP approach; it has custom pricing and warehouse credits apply for query execution. Kameleoon is worth comparing for teams that want to build up to three experiments during its 30-day free trial without a credit card; its Starter plan is 495.00 USD per month. Meiro Personalization is an alternative for teams considering a self-hosted option as well as API and web access. Optimizely Configured Commerce is an alternative for teams seeking individually packaged commerce software. HCL Unica Interact is an alternative for teams considering on-premises, private-cloud, hybrid, or SaaS deployment.

Browse Personalization Software, Email Personalization Software, Website Personalization Software, and Conversion Rate Optimization Software to compare adjacent categories.

Verdict

Choose Personyze if your team wants behavioral targeting, recommendations, and experimentation under one roof, and its page-view quotas and plan-dependent channels fit your traffic and campaign needs. Look elsewhere if you need a focused recommendation service or do not want to manage usage-based limits; the strongest case for Personyze is breadth, not an especially low-cost path to every channel.

	Helium	Personyze
Free plan	No	Yes
Free trial	No	Yes
Paid from	₹2,000/mo	$149/mo
Open source	No	No
Platforms	Web	Android, api, iOS, Web
Free plan	No	Yes
Web personalization	Yes	—
Content personalization	Yes	—
Paid from	—	149 /mo

Helium vs Personyze

Helium

Personyze