Improvado vs Planful
| Improvado | Planful | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | No |
| Paid from | $100/mo | — |
| Open source | No | No |
| Platforms | api, Web | api, Web |
| Free plan | Yes | — |
| Paid from | 100 /mo | — |
| Data refresh | hourly | — |
| Spend tracking | Yes | — |
| Pipeline tracking | Yes | — |
| Custom dashboards | Yes | — |
| CRM reporting | Yes | — |
Both are listed in Best Marketing Analytics Software. On Inferse, Planful scores higher on our published basis.