Improvely vs MTK Attribution
| Improvely | MTK Attribution | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | $29/mo | — |
| Open source | No | No |
| Platforms | api, Web | Web |
| Free plan | No | No |
| Paid from | 29 /mo | 29 /mo |
| Multi-touch attribution | No | Yes |
| Attribution models | single_touch | multi_touch |
| Offline data attribution | Yes | — |
| Revenue attribution | Yes | — |
| Data retention | limited | limited |
Both are listed in Best Marketing Attribution Software. On Inferse, Improvely scores higher on our published basis.