Influ2 vs Ploy

Influ2

5.1 #24 in Account-Based Marketing Software

About Influ2

Ploy

6.0 #12 in Account-Based Marketing Software

About Ploy
Influ2Ploy
Free planNoYes
Free trialNoNo
Paid from—$50/mo
Open sourceNoNo
PlatformsWebWeb
Intent dataYesYes
Account selectionCRM data, sales activity, pipeline stages, ICP matching, and target-contact selectionTarget-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data
Campaign channelsDisplay advertising, social media advertising, CRM, marketing automation, sales engagement, Slack, and Microsoft TeamsPersonalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts
Account personalizationYesYes
Buying-group supportYesYes
Account reportingrevenueengagement
Free plan—Yes
Paid from—50 /mo

Both are listed in Best Account-Based Marketing Software. On Inferse, Ploy scores higher on our published basis.