Keyhole vs Muck Rack
| Keyhole | Muck Rack | |
|---|---|---|
| Platforms | api, Web | api, Web |
| Free plan | No | Yes |
| Audience demographics | Yes | |
| Campaign reporting | Yes | |
| Competitor benchmarking | Yes | |
| Report export formats | custom | |
| Social network coverage | X, Facebook, Instagram, YouTube, TikTok, LinkedIn | |
| Web monitoring | Yes | |
| Sentiment analysis | Yes | |
| News monitoring | Yes | |
| Alert channels | email, Slack |
Listed together in Best Social Media Listening Software