Overview

Lusha’s search layer covers more than 290 million verified contacts across 29 million companies, with 78 fields per record and 26 buying signals refreshed weekly. The combination of company and contact data, direct dials, intent signals, and integrations makes it more than an email lookup tool. More than 117 million direct dials are available, but revealing a phone number costs five credits versus one for an email; high-call-volume prospecting can therefore exhaust an allowance quickly.

Key features

Signals include funding, hiring, leadership changes, and promotions. Weekly refreshes give teams timely prompts for outreach, though the value depends on whether those signals match their targeting workflow. Technographic filters help narrow company searches, while direct-dial data supports phone-first sales motions.

Access spans Workspace, Claude, ChatGPT, a Chrome extension, and an API. The API queries contacts, companies, and signals; MCP connects compatible assistants including Claude and ChatGPT. CRM integrations include Salesforce, HubSpot, monday CRM, Zoho, Pipedrive, and Bullhorn. Clay, Make, n8n, and Zapier provide automation routes. That range is useful for teams already working across these tools; it does not by itself establish how well a particular workflow will fit.

Lusha lists ISO 27701, ISO/IEC 42001, and SOC 2 Type II certifications, and states GDPR certification and CCPA validation. These are relevant considerations for teams reviewing data vendors, alongside their own privacy and compliance requirements.

Pricing

The free tier costs 0.00 USD per free, is permanent, and includes 40 credits monthly, basic features, the browser extension, CRM integrations, and one seat. Signup requires no credit card. It is a practical way for an individual to assess the workflow, but the monthly allowance is modest if phone reveals are common.

Starter costs 37.45 USD per month, billed yearly, with 4,800 credits granted upfront and one seat. It suits a solo user who needs more annual capacity, but the yearly grant means teams should budget usage across the billing year rather than assume monthly replenishment.

Pro costs 52.45 USD per month, billed yearly, and includes 7,200 credits upfront, two included seats, and up to 10 seats. It is the more workable entry for a small team; additional seats may be relevant as usage expands, though their price is not provided.

Premium costs 299.95 USD per month, billed yearly, with 40,800 credits upfront, five included seats, and up to 25 seats. Advanced team management, credit allocation, and priority support make it better suited to a coordinated sales team than a small user group. Scale has custom pricing, custom credits and seats, unlimited seats, usage limits, SSO, priority support, and a dedicated success team; it is aimed at large organizations needing configurable administration.

Unused monthly credits roll over up to twice the plan’s credit limit; annual credits are issued upfront. Plans can be canceled anytime, with cancellation taking effect at the end of the billing cycle. Credit cost matters as much as headline allowance: at five credits per phone reveal, a phone-heavy team gets substantially fewer prospects from the same balance than an email-led team.

Platforms

Lusha is available through an API and extension, as well as Workspace, Claude, and ChatGPT. The API and MCP provide routes into custom and assistant-based workflows, while the Chrome extension and CRM integrations support prospecting closer to existing sales tools. Teams seeking a standalone web platform should confirm that its access options match their working setup.

Who it's for

Lusha is a strong fit for sales and go-to-market teams that need contact records, direct dials, buying signals, and integrations in one data layer. It is particularly compelling where teams already use its supported CRMs or automation tools. Solo users can start free, while teams needing allocation controls, SSO, or dedicated support have higher tiers to consider. It is less attractive for teams with heavy phone-reveal needs and tight credit budgets, or those whose stack depends on unsupported destinations.

Pros and cons

Pros: Broad coverage combines more than 290 million contacts, direct dials, technographic filters, and weekly buying signals.
Pros: API, MCP, extension, CRM, and automation integrations offer several ways to fit data into established workflows.
Pros: Free access requires no card, and unused monthly credits can roll over up to twice the plan limit.
Cons: Phone reveals cost five credits, making phone-led prospecting consume allowance much faster than email discovery.
Cons: Starter and higher named tiers are billed yearly, and annual credits arrive upfront, requiring deliberate allocation and pacing.
Cons: Premium’s 299.95 USD monthly price is a substantial step up from Pro, which may make its team controls uneconomical for smaller groups.

Alternatives

Consider Apollo if a free plan with monthly-granted credits, sequences, API access, and an intent topic better matches a prospecting workflow built around sequences. Choose People Data Labs when an API-only approach and credit-tiered enrichment are a better fit than Lusha’s extension and broader listed integrations. LeadIQ is another option for teams comparing a small free allowance with an annually billed Pro plan.

Lead411 offers a seven-day trial and paid plans. Seamless.AI has a free tier and paid plans including an option described with unlimited exports. Hunter provides a free plan with monthly credits and a connected email account. Snov.io offers a trial and paid Starter plan. Wiza has a free allowance for valid emails and phone numbers, with a paid email plan billed annually.

For broader comparisons, browse B2B Contact Data Providers, AI Lead Generation Software, and Website Visitor Identification Software.

Verdict

Choose Lusha if your team wants a broad contact-data layer with direct dials, weekly buying signals, and multiple paths into its existing CRM and automation stack. Its central trade-off is credit economics: phone reveals cost five times as much as email reveals, and the larger team plans carry annual billing. Teams whose outreach is phone-heavy or whose stack falls outside its integrations should compare alternatives before committing.

	Koala	Lusha
Free plan	Yes	Yes
Free trial	Yes	No
Paid from	$200/mo	$37.45/mo
Open source	No	No
Platforms	extension, Web	api, extension
Free plan	Yes	Yes
Paid from	200 /mo	—
Lead source	both	—
Data enrichment	Yes	—
AI lead scoring	Yes	—
Intent signals	Yes	—
CRM sync	Yes	—

Koala vs Lusha

Koala

Lusha