Overview

LinkBoss is an internal-linking platform for SEO work, with tools for suggestions, bulk edits, silo planning, and site audits. It is a strong fit for SEO practitioners and teams managing content across multiple sites; the credit and site caps make plan selection central to its value.

Its combination of linking workflows and structural audits can serve more than one stage of an SEO process. WordPress and Shopify have native support, while other CMS users must use a beta workflow that involves copying and pasting links.

Key features

Suggestions and bulk linking

LinkBoss suggests related articles and anchor text, and its Bulk 2.0 Smart Pipeline attempts native insertion, precision rephrasing, and context insertion. A batch can contain up to 2,000 interlinks, which is useful for working through a large content set; credits still constrain total usage. An in-post sentence link costs one credit, while a Smart Internal Link Generator link costs two.

Silo planning and audits

Four silo presets—Reverse, Priority, Serial, and Hybrid Circle—and a one-click network builder give teams structured approaches to site linking. Free audit tools detect orphan and dead-end pages, duplicate links, and anchor cannibalization, and visualize site structure. These checks make the product more useful for diagnosing a site than a suggestion tool alone.

CMS and data handling

LinkBoss supports WordPress and Shopify natively. Any CMS is in beta and requires manual link copying, so teams on other platforms should expect more work in their publishing workflow. Its Google Search Console connection is read-only for search performance, site status, and property information. The privacy policy says this data is encrypted in transit and at rest, access-controlled, stored separately, and subject to regular security assessments; LinkBoss says it does not sell the data or use it for advertising, and deletes it within 30 days after account deletion or access revocation.

Pricing

The free plan costs 0.00 USD per free, billed forever, and includes 50 signup credits, one site, app access, and no credit card requirement. A seven-day free trial is also advertised. The free credits provide a way to assess the workflow, but they are not a recurring monthly allowance.

Launch (Monthly) costs 11.00 USD per month, renews monthly, and includes 200 credits per month and one site. Scale (Monthly) is 37.00 USD per month, renewing monthly, for 1,000 monthly credits and three sites. Both include all features and permanent links; Scale suits users who need more ongoing volume or more than one site, while Launch is the lower-cost entry with a smaller quota.

Launch (Yearly) costs 99.00 USD per year, renews yearly, and includes 2,400 credits per year for one site. Scale (Yearly) is 333.00 USD per year, renewing yearly, with 12,000 credits per year and three sites. Both include all features, permanent links, and all credits at once. That upfront allocation may suit teams able to plan annual use, but it is less flexible than monthly credits.

Solo Boss costs 87.00 USD per year and includes one site, unlimited credits, all features, and permanent links, but caps each site at 1,000 pages; the page also shows $150/y. It is a focused option for a single, smaller site, not a high-page-count property.

Agency (Monthly) costs 99.00 USD per month, renewing monthly, for 2,500 credits per month and 10 sites; Dominator (Monthly) costs 549.00 USD per month, renewing monthly, for 15,000 credits per month and 50 sites. Both include all features, permanent links, and live onboarding support. Their annual counterparts are Agency (Yearly) at 891.00 USD per year, renewing yearly, for 30,000 credits per year and 10 sites, and Dominator (Yearly) at 4941.00 USD per year, renewing yearly, for 180,000 credits per year and 50 sites. Both include all credits at once, all features, permanent links, and live onboarding support. The page also shows $1188/y for Agency and $6588/y for Dominator. These tiers are designed for larger portfolios, though annual billing requires taking the full yearly credit allocation at once.

The standard supported site limit is 25,000 posts, pages, or products; Dominator users can have up to 100,000 URLs. That distinction matters for large catalogs and publishing archives. Links stay permanent across the paid plans described above, so choosing a smaller quota does not mean links expire.

Platforms

LinkBoss is web-based, with native WordPress and Shopify support. The Any CMS beta relies on manual copying and pasting, making it less integrated for teams using other publishing systems.

Who it's for

SEO specialists, content creators, agency owners, and entrepreneurs are the natural audience, particularly those who need to organize links across a growing site or several properties. Its origin as an in-house tool for the maker’s SEO agency aligns with agency workflows, and live onboarding is included in the Agency and Dominator tiers. The 1,000-page Solo Boss cap and credit-based usage make it a weaker fit for a large site needing high-volume linking at a low price.

Pros and cons

Pros: Suggestions, bulk workflows, silo tools, and audits bring planning and implementation into one service.
Pros: Free audits and a 50-credit free plan let smaller teams explore link structure without a card.
Pros: Paid plans keep links permanent, and higher tiers combine substantial site allowances with live onboarding.
Cons: Credit costs vary by linking action, so a Smart Internal Link Generator link consumes twice the credits of an in-post sentence link.
Cons: Non-WordPress and non-Shopify workflows depend on manual copying and pasting through an Any CMS beta.
Cons: Solo Boss is limited to 1,000 pages per site, while larger site allowances require Dominator.

Alternatives

Compare internal linking tools if LinkBoss’s credit model or CMS workflow is not the right fit.

Interlink is a free WordPress plugin with no signup requirement, suited to users who want a self-hosted starting point.
Link Whisper offers a free WordPress.org install with manually inserted outbound link suggestions, a simpler choice for WordPress users seeking suggestions without LinkBoss’s broader silo and audit toolkit.
Linkbot has a free Starter plan for one property and up to 1,000 URLs with reports and diagnostics, but no automated linking or ongoing sync; consider it when diagnostics matter more than automated linking.
Orbis Internal Link Assistant has one-time plans for one site, five sites, or unlimited sites, which may suit buyers preferring a one-time purchase structure.
Uix Page Builder is a free WordPress plugin.
Core+ Links is a freemium alternative with a free plan.
redCacti is a freemium web alternative with a free plan.
Relinka is a freemium alternative with a free plan.

Verdict

Choose LinkBoss if your SEO workflow needs link suggestions, bulk operations, silo planning, and structural audits together, especially across multiple WordPress or Shopify sites. Its free access offers a useful entry point and higher tiers cover larger portfolios, but credit consumption and the manual Any CMS workflow are reasons to look elsewhere if you need predictable high-volume use or deeper integration with another platform.

	LinkBoss	Magic Rinku
Free plan	Yes	Yes
Free trial	Yes	No
Paid from	$7.25/mo	$9/mo
Open source	No	No
Platforms	Web	Web
Free plan	Yes	Yes
Paid from	11 /mo	—
Platform	wordpress	wordpress
Link suggestions	Yes	Yes
Automatic linking	Yes	Yes
Orphan page detection	Yes	Yes
Bulk link editing	Yes	—

LinkBoss vs Magic Rinku

LinkBoss

Magic Rinku