Overview

PatientNow brings clinical records and practice operations together for aesthetic and wellness providers. It is best suited to practices that need charting, booking, payments and marketing in one system, with capacity and features shaped around their practice.

Its breadth is a strong fit for multi-service clinics, but the Windows installation requirement and quote-based pricing deserve attention before committing.

Key features

The EMR ties photos, forms, treatment details and notes to each patient chart, giving providers a connected record rather than separate clinical documentation. AI Scribe can draft notes, but providers must review, edit and sign them; it supports documentation rather than replacing clinical oversight.

Online booking and rescheduling, automated text and email reminders, waitlists, recurring appointments and digital intake forms cover much of the scheduling workflow. Payments and invoicing, online payments, before-and-after photos and email and SMS marketing extend the system beyond the chart. Telehealth is also available, with advanced booking and deposit workflows included in Amplify.

Integrations include CareCredit, DoseSpot, QuickBooks, Swell, Tippy and WooCommerce. The range connects PatientNow to payment, prescribing, accounting and commerce tools, though practices should confirm that the vendors they rely on fit their intended setup.

PatientNow says it is HIPAA compliant and encrypts records in transit and at rest, with role-based access and audit trails; it also says it holds Meaningful Use certification. Customers own their patient records, and PatientNow says its team will help export data if they leave. Each practice gets access to U.S.-based support, onboarding, training resources and a knowledge base, useful for clinics moving core operations into one platform.

Pricing

PatientNow is paid software with custom pricing. Quotes are tailored to practice size, locations and required features, and the company confirms package availability in the quote. That allows the package to reflect the practice, but means teams need a quote to compare costs; no free plan is offered.

Standard

Standard includes a complete EMR and practice management, online booking and a patient portal, email and SMS marketing, before-and-after photos, payments and invoicing. It fits practices seeking the core clinical and operational suite without the higher capacity and expanded workflows of the upper tiers.

Amplify

Amplify includes everything in Standard, plus higher user capacity, expanded marketing limits, advanced booking and deposit workflows, automated drip campaigns and telehealth. It is the more appropriate tier for practices that need those workflow and capacity extensions, but the quote should establish the limits and price for the specific practice.

Catalyst AI

Catalyst AI includes everything in Amplify, enterprise-level capacity and the highest marketing limits, along with AI-powered business insights and analytics, e-prescribing, lab ordering and results, and insurance billing. It is aimed at larger or more operationally complex practices that need these additions; smaller clinics may not need its expanded capacity or billing tools.

Platforms

PatientNow lists Android, iOS, web, API and Windows support, but the full PatientNow program can only be installed on Windows. PatientNow, its patient portal and online scheduling are browser-based and can be accessed from any device with a web browser. That split supports patients and browser-based access across devices, but clinics planning to run the full program should account for the Windows installation requirement.

Who it's for

PatientNow serves med spas, plastic surgery, dermatology, weight loss, IV therapy and wellness clinics. It makes the most sense for providers who want clinical records and day-to-day business workflows in one system, especially when booking, marketing, payments and photo documentation all matter. Practices with a mixed-device staff should distinguish browser access from the Windows-only installation before choosing it.

Pros and cons

Connected clinical and operational workflows: Charts combine photos, forms, treatment details and notes, while the same platform covers scheduling, payments and marketing.
Useful practice-specific capacity tiers: Amplify and Catalyst AI add higher user capacity and marketing limits, with workflows and services suited to larger or more complex practices.
Clear data ownership commitment: Customers own patient records, and PatientNow says it will help export them when they leave.
Full program requires Windows: Browser-based access helps on other devices, but does not remove the installation constraint for the full program.
Costs require a tailored quote: With no free plan and package availability confirmed in the quote, buyers must engage PatientNow to establish price and fit.

Alternatives

For a practice comparing options, Med Spa Software, Medical Spa Scheduling Software and Medical Appointment Scheduling Software are relevant category starting points.

Choose Gracero if API and web access and a voice-focused plan better match the need: Voice Starter costs 99.00 USD per month, billed monthly as an add-on, includes 100 minutes and charges $0.85/min overage. Consider Pabau for a paid option with API, iOS and web support and a Solo plan for one user with unlimited patients; pricing depends on location and user count.

Calyx is worth comparing for small practices seeking a free starting tier: Free forever supports two practitioners and up to 100 patients, with a 1% card transaction fee and no credit card required. Nextech is another paid option, with iOS, macOS, web and Windows platforms.

Consider BoomerangFX if practice management and AI lead generation subscriptions are the comparison point; pricing is available through a demo request. Moxie uses performance-based pricing with no fixed monthly fees, with details provided after a call. Symplast is another paid option with Android, iOS, macOS, web and Windows support. Zdrovia offers a web-based freemium option; its Small Practice plan is 49.00 USD per month, billed monthly, for up to three practitioners, with a reduced rate for early adopters during their first 12 months.

Verdict

PatientNow is a strong candidate for aesthetic and wellness practices that want clinical records, scheduling, payments, marketing and patient communications under one roof, with higher tiers for added capacity and services. Choose it when that breadth and a tailored package outweigh the Windows installation constraint and the need to obtain a quote; look elsewhere if the practice needs a public price or a full program that installs beyond Windows.

	Luma Health	PatientNow
Platforms	Web	Android, api, iOS, Web, Windows
Patient reminders	Yes	Yes
Digital intake forms	Yes	Yes
Online payments	Yes	Yes
Waitlist management	Yes	Yes
Telehealth		Yes
Recurring appointments		Yes
Free plan		No

Luma Health vs PatientNow

Luma Health

PatientNow