Overview

Social Status brings several reporting jobs into one product: tracking owned profiles, analyzing ads and competitors, and consolidating influencer campaign performance. Reports can be exported as CSV, XLSX, PDF, PPTX or Google Slides, and white-label customization covers logos, fonts and colors. That combination is useful for agencies preparing branded reports, while teams looking primarily for social publishing should look elsewhere.

Supported channels include Facebook, Instagram, TikTok, YouTube, LinkedIn and X, but access varies by plan. Facebook support is for Pages, Instagram requires a Professional Profile connected to a Facebook Page, and LinkedIn support is for Company Pages. These account requirements can rule out otherwise relevant profiles.

Key features

Profile analytics: A consolidated dashboard tracks owned pages and profiles across supported channels, reducing the need to assemble recurring reports account by account.
Ads analytics: Facebook, Instagram, TikTok and LinkedIn ad reporting includes segmentation and filtering. This suits teams that need to examine campaign results by selected dimensions, though it does not extend to every supported network.
Competitor analytics: Public profiles and pages can be tracked on Facebook, Instagram, YouTube, TikTok and X, making the product useful for competitive monitoring alongside owned-account reporting.
Influencer analytics: Read-only profile connections consolidate creator and influencer campaign performance. Read-only access keeps the connection focused on reporting rather than account management.
Reporting and API: Export formats cover common spreadsheet, presentation and document workflows, with white-label styling on qualifying plans. The optional API provides JSON endpoints for data and reports, but is limited to Gold, Platinum or Enterprise customers.

History is a meaningful constraint: Free starts at one month, while Essential reaches six months. Historical Stories data is unavailable when a profile is first connected, so teams relying on older Stories performance should account for that gap.

Pricing

The Free plan costs $0/month and includes one Plan Quota, one month of data history and report exports. It is a sensible way to assess the reporting workflow, but the single quota and short history make it a narrow fit for ongoing multi-account reporting.

Micro costs $9/month ($108/year) and raises the quota to three with two months of history and exports. It is the low-cost option for a small workload, but offers little historical depth. Basic costs $29/month ($348/year), includes ten quotas and three months of history, and adds CSV/XLSX, PDF and PPTX reports plus white-label reports. That is a more practical entry point for branded reporting, though it remains below Essential on quota, history and channel coverage.

Essential costs $49/month ($588/year), with 40 quotas, six months of history, the same export and white-label formats, and all social channels supported on small business plans. It is the clearest fit for small businesses needing broader channel coverage and more room to track accounts. Channel availability still varies by plan, so buyers should confirm their required networks before committing. A 14-day trial is available; billing is monthly with no mandatory contracts.

Platforms

Social Status is available on the web and through an API add-on for Gold, Platinum or Enterprise customers. The company says it protects passwords using industry-standard encryption and takes reasonable precautions against misuse, loss and unauthorized access.

Who it's for

Agencies and brands with recurring reporting needs are the natural fit, particularly when they need competitor or influencer reporting alongside owned-profile and ad analytics. Freelancers, not-for-profits, government departments and multinational corporations are also among the audiences the company serves. Smaller teams can start on Free or Micro, while teams needing broader small-business channel access and longer history have a stronger case for Essential.

Pros and cons

Pros: Combines profile, ad, competitor and influencer reporting, reducing the need to split those analytics workflows across separate tools.
Pros: Multiple export formats and white-label styling support teams that deliver reports to clients or stakeholders.
Pros: Monthly billing without mandatory contracts gives teams flexibility to change plans as needs shift.
Cons: Channel access depends on plan, and supported account types are specific; teams should verify eligibility before building a reporting workflow around it.
Cons: Free provides only one month of history, and even Essential provides six months, limiting longer-term comparisons.
Cons: API access is reserved for higher-tier customers, so lower-plan users cannot rely on it for integration.

Alternatives

Social Media Analytics Software is the broader category to explore when comparing analytics tools. Consider Fanpage Karma if its free plan's one user, one brand, profile limits and 30-day history suit a compact setup. Social Harvest is a free, self-hosted GPLv3 option for teams that prefer that deployment model. Rival IQ is an alternative with a paid Drive plan at $239/month, including 10 tracked companies, six months of history and one user. Brandwatch Listen is another option, with pricing handled through a demo request.

DiscoverText may suit teams evaluating a freemium analytics platform with API and web access; its Professional plan is $99/month. Socialinsider is a paid alternative with an Adapt plan at $82/month, up to 20 social accounts and three months of history. Sotrender offers an Essential plan at $80/month, or $72/month with annual billing, with five profiles and three users. LiveDune is another paid option, with a Blogger plan at $33/month for five accounts and one user.

Verdict

Choose Social Status if your agency or brand needs one reporting workflow for owned profiles, ads, competitors and influencer campaigns, especially when branded exports matter. Look elsewhere if your required account types or channels are unsupported, you need substantially longer history, or API access is essential below the higher tiers.

	Meltwater Social Media Analytics	Social Status
Free plan		Yes
Free trial		Yes
Paid from		$9/mo
Platforms	Web	api, Web
Free plan	No	Yes
Campaign reporting	Yes	Yes
Competitor benchmarking	Yes	Yes
Report export formats	ppt	ppt
Paid from		9 /mo
Supported networks		3 networks
Audience demographics		Yes

Meltwater Social Media Analytics vs Social Status

Meltwater Social Media Analytics

Social Status