MonsterInsights vs Umami
| MonsterInsights | Umami | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | No |
| Paid from | $16.58/mo | — |
| Open source | No | No |
| Platforms | Web | api |
| Free plan | Yes | Yes |
| Event tracking | Yes | Yes |
| Conversion funnels | Yes | Yes |
| Data retention | unlimited | — |
| Ecommerce tracking | Yes | Yes |
| Session recordings | — | Yes |
| API access | — | Yes |
Both are listed in Best Web Analytics Tools. On Inferse, Umami scores higher on our published basis.