Ploy vs Tofu
| Ploy | Tofu | |
|---|---|---|
| Free plan | Yes | No |
| Free trial | No | No |
| Paid from | $50/mo | — |
| Open source | No | No |
| Platforms | Web | Web |
| Free plan | Yes | No |
| Paid from | 50 /mo | — |
| Intent data | Yes | Yes |
| Account selection | Target-account lists from CRM; named-account visitor identification; firmographic, industry, headcount, funding-stage, and likely-contact data | CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills |
| Campaign channels | Personalized landing pages and microsites; website intent scoring; Attio and HubSpot CRM sync; Slack alerts | email; landing pages; LinkedIn ads; display ads |
| Account personalization | Yes | Yes |
| Buying-group support | Yes | — |
| Account reporting | engagement | pipeline |
Both are listed in Best Account-Based Marketing Software. On Inferse, Ploy scores higher on our published basis.