Popup Builder vs Smush
| Popup Builder | Smush | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | $4.16/mo | — |
| Open source | No | No |
| Platforms | self-hosted, Web | api |
| Free plan | Yes | Yes |
| Campaign formats | image popup, HTML popup, Facebook popup, subscription popup, PDF popup, contact form popup, countdown popup, iframe popup, video popup, registration popup, social popup, yes/no buttons popup | pop-ups, slide-ins, embeds, widgets, after-post opt-ins, social sharing bars |
| Trigger types | page load, CSS class, click, hover, inactivity, scroll, ad blocker, exit intent, EDD add-to-cart, WooCommerce add-to-cart | time, scroll, click, exit intent, ad-block detection |
| Audience targeting | Yes | Yes |
| Geo-targeting | Yes | Yes |
| Lead capture forms | Yes | Yes |
| Custom CSS | Yes | Yes |
| A/B testing | — | No |
Both are listed in Best Pop-Up Builder Software, Best Popup Software. On Inferse, Smush scores higher on our published basis.