Overview

Sellbrite brings product listings, inventory, and orders from multiple sales channels into a shared interface. Founded in 2013 and acquired by GoDaddy in 2019, it is offered on the web and through an API. Sellers should also account for GoDaddy’s Global Privacy Policy Notice and related notices, which apply to Sellbrite’s personal-data processing.

Key features

Listings and catalog: Bulk marketplace listings support product variations, and a central catalog links them across channels. A catalog change can update connected listings, reducing repeated edits for sellers managing the same products in several places.
Inventory and warehouses: Sellbrite adjusts inventory after orders and updates connected channels to help prevent overselling. It also tracks stock across multiple warehouses and lets sellers choose which location’s inventory is pushed to each channel—a useful distinction for businesses with distributed stock.
Fulfillment: The platform can print shipping labels, route orders to fulfillment providers, and send orders from other channels to Amazon FBA. That helps coordinate disparate order sources, though the monthly order ceiling may constrain growing sellers.
Connections: Marketplace integrations include Amazon, eBay, Etsy, Walmart, Google Shopping, Sears, and Newegg. Store connections include Shopify, Shopify Plus, BigCommerce, and WooCommerce. Listed services include USPS, ShipStation, ShipEngine, Flexport, SkuVault, Easyship, SalesPad Cloud, Inventory Source, Algopix, and Fulfillment by Amazon.
Support: Email and chat support operate Monday through Friday, 7:00 a.m. to 4:00 p.m. PT; callback phone support is also offered.

Pricing

Sellbrite has a free plan and a 14-day trial. Its standard tiers are billed monthly, with unlimited integrated sales channels on each tier. The free plan allows 30 orders per month, unlimited SKUs, and unlimited users, making it a low-risk fit for very small operations but not a meaningful option for higher volume.

Forever Free — 0.00 USD per free: Up to 30 orders per month, unlimited integrated sales channels, SKUs, and users. The low cap is the tradeoff for a no-cost plan.
Pro 100 — 29.00 USD per month: Up to 100 orders per month, 15-minute inventory and order imports, and API access. It suits smaller sellers who need API connectivity but should check that the order allowance matches their normal month.
Pro 500 — 79.00 USD per month: Up to 500 orders per month with the same stated import frequency and API access. This is the next step for sellers whose volume exceeds Pro 100 without reaching 2,000 orders.
Pro 2K — 179.00 USD per month: Up to 2,000 orders per month, with 15-minute imports and API access. It gives higher-volume teams more headroom, but remains capped.

Paid plan order counts include new orders from connected sales channels, except Amazon FBA orders. Shopify-specific tiers are cheaper but their listed allowances are likewise capped: Sellbrite for Shopify Forever Free is 0.00 USD per free for up to 30 orders per month; Pro 100 is 19.00 USD per month for up to 100; Pro 500 is 59.00 USD per month for up to 500; and Pro 2K is 99.00 USD per month for up to 2,000. The Shopify plan details state only the order allowances, so compare them on that basis rather than assuming the broader standard-tier inclusions.

Platforms

Sellbrite is available on web and via API. API access is included in the standard paid Pro tiers, while the free standard plan’s stated inclusions do not include it. The platform list does not include mobile apps.

Who it's for

Sellbrite fits brands and retailers that sell through several marketplaces or storefronts and want shared catalog, inventory, and fulfillment workflows. Its warehouse controls are particularly relevant when stock is split across locations. Sellers with more than 2,000 monthly orders, or those needing a plan without a stated order ceiling, should compare alternatives before committing.

Pros and cons

Pros: Central catalog updates can flow to connected listings, avoiding repeated product edits across channels.
Pros: Multi-warehouse stock controls and inventory updates across channels address practical overselling risks.
Pros: Unlimited users on the standard free plan lets a small team collaborate without a seat cap.
Cons: Every stated standard paid tier has a monthly order cap, so higher order volume requires moving tiers and may outgrow the 2,000-order option.
Cons: Standard paid tiers import inventory and orders every 15 minutes, which may not suit operations needing more frequent updates.
Cons: The free standard plan does not include stated API access, so it is less suitable for teams requiring that connection.

Alternatives

Veeqo is worth considering when unlimited monthly orders, users, products, SKUs, warehouses, and locations on its free Shipping plan matter more than Sellbrite’s explicitly described catalog and channel workflow.
ChannelEngine suits buyers seeking tailored pricing based on GMV and integration requirements, including a monthly license fee and a success-based fee on incremental marketplace GMV growth.
Brightpearl is a paid alternative with bespoke pricing and unlimited users included.
EasyEcom EasyOMS may suit buyers whose stated Starter allowance of up to 3 users, approximately 100,000 SKUs, and one warehouse matches their operating shape.
Fulfil offers custom pricing tailored to order volume, channels, and operational complexity.
Extensiv Order Manager is an option when its Core plan’s one external 3PL warehouse, unlimited sales channels, inventory and order management, business analytics, and integrations fit the need.
Unicommerce Uniware is a paid option whose Standard plan includes one facility, 1 lakh SKUs, three user roles, and basic returns management, while excluding custom/API, omnichannel, and ERP integration.
Pepperi is another paid platform with annual or month-to-month plans; plan details require contacting the provider.

For a broader comparison, see Multichannel Ecommerce Software and Order Management Software.

Verdict

Choose Sellbrite if your team needs one place to coordinate marketplace and store listings, multi-location inventory, and fulfillment, and your monthly orders fit a tier. Its strongest case is the combination of connected catalog updates and channel-aware inventory controls. Look elsewhere if your volume is likely to exceed 2,000 orders a month or you need more frequent than 15-minute imports.

	RANDEMRETAIL	Sellbrite
Free plan	No	Yes
Free trial	No	Yes
Paid from	—	$19/mo
Open source	No	No
Platforms	Web	api, Web
Fulfillment routing	Yes	Yes
Returns management	Yes	—
API access	Yes	Yes
Customer notifications	Yes	—
Free plan	—	Yes
Paid from	—	29 /mo
Order volume limit	—	100 orders/mo

RANDEMRETAIL vs Sellbrite

RANDEMRETAIL

Sellbrite