Overview

Screendragon combines marketing work management with agency operations and content production. It is best suited to large marketing organizations, agencies and creative teams coordinating work across functions; smaller teams may find its operational breadth unnecessary.

Its central appeal is bringing campaign delivery, resource planning and configurable workflows together. The trade-off is custom pricing, an initial setup and training fee, and an account-manager step to obtain API credentials.

Key features

Marketing teams can plan campaigns, coordinate content, align resources and execute work in one platform. For agencies, briefs, budgets, timelines, team management and profitability sit alongside those marketing processes, which can reduce the need to split operational work across separate systems.

No-code configurable workflows, automated routing, dashboards and reporting let teams shape processes around their operations. Content workflows span planning through creation, review, approval, localization and delivery, a useful fit for teams managing multi-stage content across markets.

Resource management covers capacity and demand forecasting, bookings, timesheets and skills-based scheduling. These capabilities matter when teams need to match incoming work with specialist availability; they are less compelling for groups that only need basic task coordination. Automation rules and time tracking are also supported.

AI agents address operational insights, briefing, proofing, compliance, content and resourcing. Governance features include role-based access, version control, approvals and audit trails. The maker's homepage displays a SOC 2 Compliant badge.

Native integrations include Aprimo, HubSpot, Google Cloud Storage, Power BI, Amazon S3, Sitecore, Ziflow, Brandfolder, Workato and Smartsheet. The RESTful API uses OAuth2, but teams must request access credentials from an account manager, adding a step for builders planning an integration.

Pricing

Screendragon uses a custom-pricing model. The plan is priced per user, per month, with a once-off initial setup and training fee; the quote depends on company and requirements. The pricing form groups organizations into 30–100, 101–500 and 501+ users. This structure targets larger deployments rather than teams seeking a low-cost self-serve starting point, and the setup fee should be included when comparing costs.

Platforms

Screendragon is available on web and provides an API. OAuth2 offers a standard authorization approach, while credential access through an account manager is a practical consideration for teams building integrations.

Who it's for

Screendragon is aimed at marketers, agencies and creative teams, particularly larger organizations that need campaign operations, content approvals and resource planning connected. Teams with complex workflows, multiple approval stages or shifting resource demand are the clearest fit. A small team that mainly needs straightforward project tracking is likely to pay for more operational scope than it uses.

Pros and cons

Pros: Campaign management, agency operations, content workflows and resource planning are combined, making it relevant to organizations coordinating these functions.
Pros: Configurable no-code workflows, automated routing and governance tools support structured processes and oversight.
Pros: The API uses OAuth2, and native integrations include marketing, storage, analytics and work platforms.
Cons: Custom pricing, per-user billing and a once-off setup and training fee make budget comparisons harder and raise the cost of getting started.
Cons: API credentials require an account-manager request, which adds friction for integration planning.

Alternatives

Choose Aprimo if digital asset management, including search, metadata, organization, retrieval and sharing, is the priority. Cohiva Campaign is an option for teams seeking a paid web campaign product with a free trial and a Campaign plan billed from $149/mo.

Sesimi offers custom licensing with core and selected module licenses, preset volumes, and optional add-ons and usage-based costs. Consider IntelligenceBank Marketing Operations when a custom-quoted marketing operations package that includes digital asset management is the better fit.

Proof MRM has published SMB pricing of 29.00 USD per month and Enterprise pricing of 49.00 USD per month, each billed per seat per month in an annual contract. Simple Asset Manager is another option for small creative teams, agencies, SMEs and enterprise organizations.

Uptempo and Annum are also alternatives; Annum offers a free trial and a Starter plan at 99.00 USD per month, billed annually at $1,188, with monthly subscriptions at $116 per month.

For broader category comparisons, browse Marketing Resource Management Software, Marketing Planning Software, Marketing Project Management Software, Creative Project Management Software and Project Management Software.

Verdict

Screendragon is a strong fit for large marketing teams and agencies that need campaign delivery, content governance and resource operations connected in one platform. Its breadth is the reason to choose it; teams that prioritize transparent entry costs, self-serve API access or simpler project tracking should look elsewhere.

	RationalPlan	Screendragon
Free plan	No	No
Free trial	No	No
Paid from	—	—
Open source	No	No
Platforms	Web, Windows, macOS, Linux	api, Web
Free plan	No	—
Task views	gantt	—
Time tracking	Yes	Yes
Native integrations	2 integrations	14 integrations
Automation rules	—	Yes

RationalPlan vs Screendragon

RationalPlan

Screendragon