RetentionX vs Theta
| RetentionX | Theta | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | $49/mo | — |
| Open source | No | No |
| Platforms | api, Web | api, Web |
| Free plan | No | — |
| Paid from | 49 /mo | — |
| Data refresh | daily | real-time |
| Predictive CLV | — | Yes |
| Profitability metrics | — | Yes |
| Cohort analysis | — | Yes |
| Customer segmentation | — | Yes |
| Forecast horizon | — | not stated |
Both are listed in Best Customer Lifetime Value Software. On Inferse, Theta scores higher on our published basis.