Overview

SetRoasFlow brings event collection, profile building, and audience delivery into one service. It supports page views, carts, checkouts, purchases, and custom events, then resolves identifiers such as email, phone, customer ID, session, and anonymous ID into a profile with orders, lifetime value, touchpoints, and event history. For teams connecting commerce activity to marketing audiences, that joined view can make segmentation more useful than relying on isolated event streams.

Its positioning is deliberately accessible, but the project is built and operated by an individual in Italy. During open beta it has no SOC 2 report, ISO 27001 certification, PCI attestation, or uptime SLA. That is a material consideration for teams with formal vendor-assurance or availability requirements.

Key features

Collection, profiles, and audiences

Server-side collection covers common commerce milestones and custom events. Profiles consolidate identifiers and customer history, while segments can use lifetime value, order count, recency, channel, consent state, or collected attributes. Audiences can then sync to advertising platforms. This is a coherent path from behavioral data to campaign targeting, though monthly event volume—not a feature tier—sets the plan.

Integrations and privacy

The integration catalog includes 22 connections, among them Shopify, WooCommerce, JavaScript, Meta, TikTok, Google Ads, Klaviyo, HubSpot, BigQuery, Snowflake, Amazon S3, Cloudflare R2, and webhooks. Integrations marked Beta are built but have not been validated with a customer account; Live integrations have run in production on real accounts. Teams should distinguish those statuses before making a beta connector part of a critical workflow.

Consent is evaluated per request at the edge, with opt-in rules for the EU, EEA, UK, and Switzerland and opt-out rules for the United States and the rest of the world, including Global Privacy Control. Email and phone are SHA-256 hashed before being sent to advertising platforms, and edge requests use TLS. Users can erase tracking data for a site or account in settings; database access is restricted to the backend, with row-level access scoped to the owning account. These controls address important parts of data handling, but they do not replace the missing beta-stage certifications or SLA for organizations that require them.

Pricing

SetRoasFlow is freemium. All plans include the listed features and up to 15 destinations; event volume determines the plan, and warehouse export starts at Growth. The pricing note says paid plans start at €29/mo, while the named plan prices below are stated in USD.

Plan	Price	Included limits and support
Free	Price not listed	10K events/mo, 1 website, community support
Starter	290.00 USD per month	250K events/mo, 3 websites, email support
Growth	99.00 USD per month	2M events/mo, 10 websites, warehouse export, priority email support
Scale	299.00 USD per month	10M events/mo, unlimited websites, warehouse export, onboarding call
Enterprise	599.00 USD per month	Above 10M events/month, custom contract, dedicated support and onboarding

Free is suited to a small evaluation or low-volume site, but its 10K monthly events and single website constrain ongoing use. Starter raises the cap to 250K and permits three sites, but does not include warehouse export. Growth adds that capability and priority email support at 2M events; notably, its stated monthly price is below Starter’s despite the larger quota. Scale is the fit for substantially higher volume or many sites, while Enterprise is aimed at usage above 10M events/month and adds a custom contract and dedicated support. The stated plan prices are monthly; no renewal or trial term is given.

Platforms

SetRoasFlow supports web and API platforms, including web and server-side collection, event routing, and 15 destinations. Data retention is 730 days. The API option suits teams integrating it into an existing stack, while the web support covers browser-based collection; the event cap remains the key operational constraint.

Who it's for

SetRoasFlow is a sensible candidate for commerce and growth teams that need unified customer profiles, behavior-based segments, and audience syncing across advertising and CRM tools. It is less suitable where warehouse export is needed on a low-cost plan, event volume exceeds the available quota, or procurement requires established security attestations and an uptime SLA.

Pros and cons

Pros: One workflow joins server-side event collection, identity resolution, customer history, segmentation, and audience delivery.
Pros: Consent handling includes regional rules and Global Privacy Control, with hashed email and phone before ad-platform transfer.
Pros: The catalog spans commerce, ad, CRM, analytics, and warehouse tools, with 15 destinations included across plans.
Cons: Free is capped at 10K events/mo and one website, while warehouse export requires Growth or above.
Cons: Beta integrations have not been validated with customer accounts, so connector maturity varies.
Cons: No SOC 2, ISO 27001, PCI attestation, or uptime SLA is offered during open beta, limiting fit for assurance-sensitive teams.

Alternatives

Browse event tracking software if you want to compare the broader category before choosing a customer-data platform.

SnowcatCloud is worth considering when broad platform support and a self-hosted, Apache 2.0 open-source option matter more than SetRoasFlow’s managed profile-and-audience workflow.
Stape may fit teams focused on Meta CAPI Gateway: its pay-as-you-go plan is 8.00 USD per month, billed $100 yearly, for one pixel and up to 10 million events per month.
walkerOS is the alternative for teams that prefer MIT-licensed, self-hosted software with no event limits and can take responsibility for infrastructure costs.
Hightouch is an option when its free plan’s two active syncs per month and 100,000,000 monthly operations match the requirement.
Jitsu suits teams seeking an MIT-licensed, self-hosted open-source option with no usage limits.
RudderStack Customer Data Platform is worth comparing for a free 250K-events-per-month tier with 16 SDK sources, 200+ cloud destinations, and warehouse destinations.
Tracardi offers an open-source, self-hosted route, though its free version has limited events per second, is single-tenant, and limits automation and event validation.
Tealium AudienceStream CDP is a paid alternative with event-based pricing and no per-seat or per-integration charges.

Verdict

Choose SetRoasFlow if your team wants a single path from server-side events to unified profiles and ad audiences, and its monthly event caps and beta-stage assurance are acceptable. Its strongest case is the joined collection-to-activation workflow with explicit consent and deletion controls. Look elsewhere if warehouse export must be available below Growth, your usage outruns its quotas, or your organization requires certifications or an uptime SLA.

	SetRoasFlow	Snowplow
Free plan	Yes	No
Free trial	No	Yes
Paid from	$99/mo	—
Open source	No	No
Platforms	api, Web	api
Free plan	Yes	No
Web collection	Yes	—
Server-side collection	Yes	—
Event routing	Yes	—
Monthly event limit	250,000 events/mo	—
Destination limit	15 destinations	—
Data retention	730 days	—

SetRoasFlow vs Snowplow

SetRoasFlow

Snowplow