91Leads CRM

Overview

91Leads CRM brings lead capture, sales follow-up, calling and business operations into a cloud-based system aimed at Indian startups and SMBs. It is a good fit for teams that want to manage inquiries from several channels alongside day-to-day workflows. The ₹199.00 per month base price is per active user and excludes GST, while several useful modules cost extra.

Key features

Lead capture covers Meta Ads, websites, WhatsApp, IndiaMART, Justdial and other sources. List and pipeline views, custom fields, lead history, bulk upload and admin tools help teams keep incoming work organized. Routing rules, territory routing, round-robin assignment and lead qualification give teams with multiple reps ways to distribute and prioritize leads, rather than relying on manual handoffs.

Automation includes AI lead scoring, automated nurturing, drip campaigns, behavior-based triggers and A/B testing. That set is suited to teams with repeat follow-up processes, but the plan details do not establish which automation functions are included in CRM Basic. Integrations named by the product include WhatsApp, Facebook Lead Ads, IndiaMART, Justdial, website forms, Google Sheets, APIs, webhooks, Housing.com, Magicbricks, 99acres and NoBroker. The mix is particularly relevant to teams collecting inquiries from Indian property and local-business marketplaces.

Calling offers a one-click dialer, reminders, call tracking and recordings. Call Recording is a separate ₹299.00 per month add-on with a three-month minimum billing term; recordings remain stored for three months. For teams that need call histories beyond the immediate sales cycle, that retention window may be limiting.

The broader operations set includes task management, inventory management, invoicing, expense management and attendance management. Some of these are paid add-ons, so the wide feature range should not be mistaken for an all-inclusive base subscription. The mobile CRM includes real-time notifications and in-app calling and email, but needs an internet connection. The product is also offered on web and iOS, with API access.

The privacy policy describes SSL/TLS encryption in transit, encrypted storage, regular security audits and monitoring, and multi-factor authentication options. 91Leads says it processes customer data on behalf of business clients, who remain the data controllers, and cautions that absolute security cannot be guaranteed.

Pricing

CRM Basic costs ₹199.00 per month per active user, billed monthly, with 18% GST added. It includes mobile app access and email and chat support. This is the entry point for teams that need the core CRM, but per-active-user billing means the bill grows with the number of users and GST is additional.

Operational functions are split across add-ons, most billed monthly. Attendance costs ₹99.00 per month per user, while Logo Update costs ₹99.00 per month per user for using a company logo in the CRM header and sidebar. Quotation, Expense Management, Task Management and Invoicing each cost ₹199.00 per month per company. Add these only where the corresponding workflow is needed; the base price does not include a single bundled price for all modules.

White Label Service is ₹199.00 per month, billed every six months, with a five-user minimum; that minimum starts at ₹5,970 + GST for five users over six months. Call Recording is ₹299.00 per month with a minimum three-month billing commitment. Video Call Meeting provides 1,000 free minutes each calendar month; after that, usage is ₹0.20 per minute + GST. The minimum top-up is 1,000 minutes for ₹200 + GST, and unused minutes do not carry forward.

A seven-day free trial requires no card, and users can cancel anytime. There is no free plan, so teams needing ongoing access after the trial should budget for the active-user subscription and any modules they choose.

Platforms

91Leads supports Android, iOS, web and API access. Mobile use depends on an internet connection, which matters for field teams working in areas with unreliable connectivity.

Who it's for

Indian startups and SMBs with multi-source inbound leads, several sales reps or territory-based assignment are the clearest fit. Founders, sales managers and field teams may also value keeping calling and operational workflows alongside lead management. Teams that only need a basic pipeline, or that want calling recordings and multiple operations modules included in the base price, should compare the add-on bill carefully.

Pros and cons

• Pros: Lead capture spans advertising, messaging, websites and Indian marketplaces, useful for teams consolidating inquiries from diverse channels.
• Pros: Territory routing, round-robin assignment and qualification support structured lead distribution as sales teams grow.
• Pros: A seven-day trial without a card lets teams assess the workflow before paying.
• Cons: The ₹199.00 per month starting price excludes GST and is per active user, so it is not the full team cost.
• Cons: Several operational tools and call recording carry separate charges; the latter also has a three-month minimum and retention period.
• Cons: Mobile CRM requires internet access, restricting its usefulness when field connectivity is poor.

Alternatives

For a focused comparison of routing products, see Lead Routing Software.

• Cargo is worth considering when a free plan and API or web access matter; it includes 100 credits at no monthly charge.
• Gradient Works suits teams looking for a free routing-oriented starting tier with 1,000 credits and five rep users, though its listed Growth plan is $799.00 per month.
• Mixdesk is an option for teams prioritizing Android, iOS, API and web availability with a free plan; its free tier is capped at 10 conversations and 10 connected channel accounts.
• boberdoo is another paid lead platform to compare, with no free plan or free trial.
• LeadExec may fit teams wanting an API- and web-oriented option with a free plan; its Growth tier is $825.00 per month.
• Bluebird Route is a paid alternative for teams comparing routing tools, with a listed Base monthly option starting at $600 per month on an annual contract.
• Lead Distro AI is an alternative for teams seeking API and web access with a free trial; its Call Tracking Only plan is $147.00 per month, with call usage billed separately.
• SalesExec is another paid option with a free trial and Android, iOS, API and web availability.

Verdict

91Leads CRM is a sensible shortlist choice for Indian SMBs that need to consolidate lead sources, route work across reps and keep operational tools near the sales pipeline. Its main draw is breadth across lead handling, automation, calling and business workflows; its main drawback is that user billing, GST and add-ons make the entry price only part of the likely cost. Look elsewhere if an ongoing free tier, offline mobile access or call recordings included in the base subscription are priorities.