Adform DMP

Input—per 1M tokens

Output—per 1M tokens

Context—tokens

WeightsClosed

About

Adform DMP is ranked #1 of 31 in data management platforms on Inferse. It runs on API, Web.

Compared on data management platforms

Collection methods: tracking points, direct DMP pixel, manual file uploads, server-to-server uploads, batch uploads, API calls, banner impressions, banner clicks, banner eventssite.adform.com
Audience segmentation: Yessite.adform.com
Lookalike modeling: Yessite.adform.com
Real-time activation: Yessite.adform.com
Activation destinations: Adform DSP, Adform Ad Server, DCO, TPAS, RTB, display, search, site optimization, social, video, attribution, email, mobile, CMSsite.adform.com
CTV activation: Yessite.adform.com

Facts

Purpose: Adform DMP lets brands collect data from any source, merge identifiers across devices and sessions, and build a single customer view for audience activation.site.adform.com · 28 Sept 2026
Audience activation: It supports segmentation, modeling, and analytics to activate audiences in real time across screens and channels.site.adform.com · 28 Sept 2026
Identity: Powered by Adform ID Fusion, the DMP helps recognize users across browsers, devices, and publishers, control frequency, and remove duplication.site.adform.com · 28 Sept 2026
Enterprise focus: Adform describes the DMP as an enterprise level platform for coordinating fragmented data and using it for real-time decision making and monetization.site.adform.com · 28 Sept 2026
Data import and segmentation: The DMP can import and segment data from multiple sources to create actionable data sets for campaigns.site.adform.com · 28 Sept 2026
Audience tools: The DMP supports single audience profiles, lookalike audiences, and overlap analysis.site.adform.com · 28 Sept 2026
Data partners: Adform's partner ecosystem lists data partners including Adobe, AppsFlyer, LiveRamp, Salesforce, Tealium, and Oracle Data Cloud.site.adform.com · 28 Sept 2026
Platform connection: Adform says DMP clients can connect audience data to its DSP and ad server for targeting and activation, subject to separate contracted services and pricing.site.adform.com · 28 Sept 2026
Security: Adform says it maintains ISO/IEC 27001 certification for its full-stack offering.site.adform.com · 28 Sept 2026
Data control: Adform states that clients retain ownership and control of their data.site.adform.com · 28 Sept 2026
Privacy: Adform’s DMP brochure describes the service as designed for privacy and GDPR compliance and says data can be imported and exported from its system.site.adform.com · 28 Sept 2026
Pricing: DMP service rates, event limits, and overage fees are set in the individual order form; no public price is stated on the product page.site.adform.com · 28 Sept 2026
Usage limits: The contract allows Adform to throttle, reduce, or limit DMP usage if data volume or activity is disproportionately high compared with the limits in the order form.site.adform.com · 28 Sept 2026
Support: Adform invites prospective customers to contact its sales team to discuss the DMP.site.adform.com · 28 Sept 2026
Product: Adform describes its DMP as an enterprise data management platform for brands and publishers.site.adform.com · 29 Sept 2026
Data collection: The DMP lets brands collect data from any source, merge identifiers across devices and sessions, and build a single customer view.site.adform.com · 29 Sept 2026
Publisher use: The publisher DMP supports capturing, categorizing, and combining fragmented data for real-time decision-making and monetization.site.adform.com · 29 Sept 2026
Activation integrations: Contract terms state that contracted DMP audience data may be used on the Adform Platform for targeting with DCO, TPAS, and RTB services.site.adform.com · 29 Sept 2026
Limits: The terms specify one standard data import integration and one standard taxonomy setup per account unless otherwise agreed in writing.site.adform.com · 29 Sept 2026
Data ownership: Adform states that customers retain complete ownership and control of their data.site.adform.com · 29 Sept 2026
Company: Adform A/S is established in Copenhagen, Denmark, on 17 January 2002.site.adform.com · 29 Sept 2026