Marketing·Standings

Ad Tech Software

Ad tech software helps businesses run and measure digital advertising; the choice depends on campaign needs and the apps or platforms it must connect with. Compare ad formats, audience targeting, automation, conversion tracking and billing.

The signal score is out of 10 and reflects what the maker publishes about use, API access, documentation, open-source code and a free tier. API, open-source and free-tier marks show those details for a tool.

21 platforms
3 with a public API on this page
7 with a free tier
Checked 28 Sept 2026

#PlatformSignalPlugs inPrice
1
A
Adjustadjust.com
An app marketing measurement suite that links marketing contacts across mobile, web, TV, PC, and console.

7.9 APIOpenFree Free tier
2
K
Kochavakochava.com
Kochava provides omnichannel measurement, attribution and campaign-management software for advertisers and publishers across apps, web, connected TV and other…

6.7 APIOpenFree Free tier · from $500/mo
3
GA
Google Ad Manager App Mediationadmanager.google.com
A free app mediation tool that calls eligible ad networks in order to fill mobile ad requests.

6.6 APIOpenFree Free tier
4
M
MarinOnemarinsoftware.com
MarinOne is a unified SaaS platform for measuring, managing, and optimizing search, social, and eCommerce advertising.

5.9 APIOpenFree From $500/mo
5
Q
Quantcastquantcast.com
Quantcast describes its AI-powered advertising platform as a tool to plan campaigns, reach audiences across channels, and measure campaign impact.

5.6 APIOpenFree Free tier
6
P
Permutivepermutive.com
Permutive unifies data clean room, curation, and first-party data activation for publishers, advertisers, agencies, and retail media leaders.

5.5 APIOpenFree —
7
R
Redditreddit.com
A free community platform on web, iOS, and Android that supports events and restricted spaces.

5.5 APIOpenFree Free tier
8
AD
Adform DMPsite.adform.com
Adform DMP lets brands collect data from any source, merge identifiers across devices and sessions, and build a single customer view for audience activation.

5.2 APIOpenFree —
9
TT
The Trade Deskthetradedesk.com
A paid platform for planning, running, and measuring programmatic campaigns across digital channels.

5.2 APIOpenFree —
10
LT
Lotame TV DMPlotame.com
TV DMP brings audience targeting options to television stations and advertisers and supports television campaign planning, sales, measurement, and validation.

5.2 APIOpenFree —
11
SA
Snapchat Adsforbusiness.snapchat.com
An ad platform with image, video, story, collection, and augmented-reality formats and spend limits.

5.2 APIOpenFree —
12
AO
AppsFlyer OneLinkappsflyer.com
A deep-linking tool for app customer experiences, with a free plan and offline attribution.

5.1 APIOpenFree Free tier
13
YD
Yahoo DSPyahooinc.com
An ad-buying platform for web and apps with audience tools, campaign planning, and measurement.

4.8 APIOpenFree —
14
MA
Microsoft Advertisingads.microsoft.com

4.8 APIOpenFree Free tier
15
D
DoubleVerifydoubleverify.com
A web platform for multi-channel ad targeting and campaign automation.

4.1 APIOpenFree —
16
GA
Google Ads Experimentsads.google.com
A web tool for running advertising experiments across channels, formats, and audiences.

4.1 APIOpenFree —
17
SF
Simpli.fisimpli.fi

4.1 APIOpenFree —
18
S
Skaiskai.io

4.1 APIOpenFree —
19
S
StackAdaptstackadapt.com
A web platform for programmatic advertising, with mixed formats and audience targeting.

4.1 APIOpenFree —
20
K
Kevelkevel.com

4.0 APIOpenFree —
21
CC
Criteo Commerce Mediacriteo.com
A web platform for multi-channel commerce ads, audience targeting, automation, and conversion tracking.

4.0 APIOpenFree —

Places #1, #2, #3, #4, #5 on this board are open to sponsors. Take #1 · Other ways to advertise

How to choose

Which platforms does it need to run on?

Choose a tool that supports the platforms your team needs. Compare web, API, Android, iOS, Windows and browser-extension availability.

If the software must connect to another service, check whether it offers an API.

What campaign features should I compare?

Compare ad formats, audience targeting and campaign automation against the work you need to do.

Conversion tracking is another listed comparison, useful to consider when measuring campaign results.

How do I compare ad tech pricing?

Check whether a tool has a free plan, a paid starting price or a free trial, and compare its billing model.

When pricing is available on request, contact the provider for details rather than assuming a monthly price.

Can I try or inspect the software first?

Use the free-tier mark to identify tools with a free plan, and check for a trial if you want temporary access before paying.

The open-source mark indicates whether code is openly available. Check a tool's licence if you need to use or change that code.

Questions

What does ad tech software do?

Ad tech software supports digital advertising work. Compare tools by ad formats, audience targeting, campaign automation and conversion tracking.

How do I choose ad tech software for my apps?

Check platform support for web, API, Android, iOS, Windows or browser extensions, then confirm the integrations and campaign features you need.

Is there free ad tech software?

Some tools have a free plan, and some offer a free trial. Check the pricing details for the specific tool.

What does an API mark mean?

An API is a way for software services to connect. The API mark indicates whether the tool offers one.

How is the signal score calculated?

The score is out of 10 and uses published signals for usage, public API access, documentation depth, open-source code and a free tier.

Some top positions on this board can be paid placements, standing where they were sold. The facts on each platform are not for sale. How we rank · Disclosure