Hatch

Overview

Hatch is a prospect research and fundraising platform for nonprofit teams that want donor enrichment, screening, and communications drafting in one workflow. It is best suited to US-focused fundraisers and researchers who can act on enriched profiles; teams should weigh that breadth against match rates that vary with the quality of their records.

Its combination of explainable scoring and researcher-validated profiles is a meaningful advantage over basic contact enrichment. The Free plan is useful for a small trial, but tight monthly caps make Standard the practical entry point for ongoing team use.

Key features

Profiles, search, and scoring

Hatch profiles can combine wealth, giving history, lifestyle, career, social presence, media coverage, and contact information. Teams can search and filter prospects into lists, while QuickSearch enriches a profile from a name or other information. Scoring models cover affluence, propensity, affinity, and RFM, giving fundraisers distinct ways to prioritize prospects rather than one opaque ranking. The trade-off is uncertain coverage: Hatch reports overall match rates of 40–80%, depending on input data quality, and provides per-data-point Accuracy Scores. Its data coverage is US, so international prospecting teams should look elsewhere.

Research and communications

Elevated Profiles add work by in-house prospect researchers, including public donation verification and Gift Capacity Ratings. That human review can support higher-stakes qualification, though it is metered separately from basic enrichment and included in varying monthly quantities on plans. Sir Hatch uses profile data and GPT technology to draft personalized fundraising, marketing, and relationship-building messages; it can accelerate first drafts, but it is a drafting tool rather than a substitute for review by the team sending them.

Integrations, API, and data practices

Hatch has announced integrations with Blackbaud Raiser’s Edge NXT and Salesforce CRM. Its Partner API lets nonprofit technology platforms offer white-labeled donor profiles; Hatch says those profiles average 150+ data points. Data is licensed from over 30 sources, with no illegal scraping or unethical sources according to Hatch. News, tweets, and YouTube videos update daily; social, lifestyle, career, and contact information approximately monthly; donation, real estate, and stock data annually. The privacy policy describes encryption for transfer and storage when possible, access controls, and confidentiality commitments. Individuals can request removal of private personal data, and organizations control third-party sharing through opt-in consent.

Pricing

Hatch is freemium, with a Free plan at 0.00 USD per month (billed $0/mo). It includes 50 enrichment profiles, one seat, 50 Sir Hatch drafts per month, and no Elevated Profiles. Its five QuickSearches are limited to the first month, so it is a constrained evaluation option rather than a durable team tier.

Standard costs 200.00 USD per month (billed $200/mo) for 5,000 enrichment profiles, 40 QuickSearches per month, four seats, 250 drafts per month, and 15 Elevated Profiles per month. It suits a small team needing regular screening, but dedicated support is not included. Ample is 300.00 USD per month (billed $300/mo) and doubles enrichment to 10,000, raises QuickSearch to 60, drafts to 500, and Elevated Profiles to 20; it keeps four seats and adds dedicated support. For teams that value support and need higher throughput, that is the clearest step up.

Generous costs 400.00 USD per month (billed $400/mo) for 20,000 enrichment profiles, 80 QuickSearches, four seats, 750 drafts, 20 Elevated Profiles, and dedicated support. Maximal is 500.00 USD per month (billed $500/mo) for 30,000 profiles, 100 QuickSearches, 1,000 drafts, 20 Elevated Profiles, six seats, and dedicated support. Generous adds substantial enrichment and draft capacity over Ample without adding Elevated Profiles or seats; Maximal adds two seats and more volume, so the higher tiers make sense when those particular quotas are the bottleneck.

Standalone Elevated Profile Packages cost 150.00 USD per month (billed $150/mo) for 15 profiles, 300.00 USD per month (billed $300/mo) for 30, 540.00 USD per month (billed $540/mo) for 60, or 960.00 USD per month (billed $960/mo) for 120. They are priced above basic enrichment costs and suit teams seeking researcher-qualified profiles rather than the broader plan bundle. Enterprise has custom pricing and is for organizations with more than 30k contacts; it includes a Personal Data Assistant. Screening is capped at 5000 prospects.

Platforms

Hatch is available on web and through an API. The announced Raiser’s Edge NXT and Salesforce CRM integrations make it more relevant to teams already using those systems, while the Partner API is aimed at nonprofit technology platforms embedding white-labeled profiles.

Who it's for

Nonprofit fundraisers, prospect researchers, marketers, and peer-to-peer campaign managers are the core audience. Hatch fits organizations that need donor research and prioritization alongside communications support, especially when researcher-qualified profiles or explainable scores matter. It is less compelling for organizations outside the US, teams that need guaranteed matches, or groups seeking a CRM alone.

Pros and cons

Pros

• Profiles, search, multiple scoring models, and message drafting span research and outreach instead of stopping at contact enrichment.
• Elevated Profiles add human qualification, including public donation verification and Gift Capacity Ratings.
• Per-data-point Accuracy Scores and stated refresh cadences help teams judge how to use profile fields.
• A free tier and several graduated plan quotas give smaller teams a way to start before moving to higher-volume tiers.

Cons

• Reported match rates range from 40–80% and depend on customer data quality, limiting predictability for list planning.
• US-only data coverage rules it out as a primary prospecting source for many international teams.
• Free has one seat, no Elevated Profiles, and QuickSearch only in the first month; Standard also lacks dedicated support.
• Higher tiers increase enrichment and draft quotas, but Elevated Profiles remain at 20 from Ample through Maximal.

Alternatives

For a broader comparison, see Nonprofit Donor Prospecting Software. Choose Blackbaud Financial Edge NXT if personalized pricing and implementation, training, and ongoing support that may be included better suit the organization’s needs. Windfall Wealth Screening is another paid option with pricing based on needs and a demo request. GivingDNA uses fees and subscription terms specified in an applicable MSA or Task Order. Gratona Donor Intelligence may suit teams seeking a defined Launch package at $750.00 per month, billed $9,000/year billed annually, with 1,000 AI credits per month and one primary workflow. DonorScope is a freemium web alternative. Insightful Philanthropy bases pricing on contribution level and team size rather than seats or record counts. Dataro is a paid web option with no free plan or trial. iWave by Kindsight is a paid web alternative with a Starter package priced at $4,500.00 per contact and up to 1,500 subscription screens.

Verdict

Hatch is a strong fit for US nonprofit teams that want donor enrichment, explainable scoring, human-qualified profiles, and communications drafting under one roof. Its main reason to choose it is that connected workflow; its main reason to look elsewhere is variable matching, especially for teams with weak source records or international prospecting needs. Start with Standard for steady team use, and pay for Ample when dedicated support is worth the added monthly cost.