Google Ad Manager App Mediation
Ranked in Game Monetization Software ·Free plan
About
Google Ad Manager App Mediation routes mobile app ad requests through eligible third-party networks in sequence. Yield groups specify which networks may serve each request, and the system orders eligible networks using estimated CPM and real-time Ad Exchange CPM. The mediation chain's expected yield competes with Ad Manager line items and real-time bids through Dynamic Allocation. Apps send requests through Google Mobile Ads SDK, which calls each network adapter until one returns an ad. Setup requires the SDK, adapters for selected networks, and an Ad Exchange for mobile apps account linked and set as the default for dynamic allocation. Publishers configure yield partners and groups to select networks and inventory. If no network fills a request, it stays unfilled rather than automatically returning to the ad server. A serving chain can include up to 50 networks; because calls are sequential, longer chains risk greater latency. Mediation setup guides cover Android and iOS. The listed plan is 0.00 USD per free, subject to the Ad Exchange account requirement. Ad inspector can check fill, show errors and reveal mediation details per request.
Who it is for
It suits mobile app developers and publishers configuring third-party ad networks for Android or iOS inventory. Teams need the Google Mobile Ads SDK, network adapters and a linked Ad Exchange for mobile apps account.
What is good
- Free plan listed
- Yield groups determine eligible networks and inventory
- Expected yield competes through Dynamic Allocation
- Ad inspector exposes mediation details per request
- Supports Android and iOS apps
What to know first
- Requires a linked Ad Exchange for mobile apps account
- No-fill requests are not automatically passed back to the ad server
- Chains are limited to 50 networks at serving
- Sequential calls in longer chains risk greater latency
Verdict
App Mediation provides sequential third-party network calls ordered by expected yield, with competition against other Ad Manager demand. Setup depends on the required SDK, adapters and Ad Exchange account, and unfilled requests remain unfilled.
Compared on game monetization software
- Free plan
- Yesadmanager.google.com
- Rewarded ads
- Yesadmanager.google.com
- Ad mediation
- Yesadmanager.google.com
- Revenue analytics
- Yesadmanager.google.com
- A/B testing
- Yesadmanager.google.com
- Supported platforms
- Android, iOSadmanager.google.com
Facts
- Purpose
- App Mediation calls third-party ad networks in sequence, ordered by highest expected yield, to fill mobile app ad requests.admanager.google.com · 2 Oct 2026
- Yield groups
- Ad Manager uses yield groups to determine which ad networks are eligible for each request.admanager.google.com · 2 Oct 2026
- Network ordering
- Ad Manager orders eligible networks by estimated CPM and real-time Ad Exchange CPM, excluding networks with lower expected yield than Ad Exchange.admanager.google.com · 2 Oct 2026
- Auction competition
- The expected yield of a mediation chain competes with Ad Manager line items and real-time bids from Authorized Buyers and Exchange Bidders through Dynamic Allocation.admanager.google.com · 2 Oct 2026
- SDK workflow
- The mobile app sends requests through Google Mobile Ads SDK, which calls each network in the returned mediation chain until an ad is returned.admanager.google.com · 2 Oct 2026
- Platform support
- Google's setup guide provides mediation developer guides for Android and iOS apps.support.google.com · 2 Oct 2026
- Integration requirement
- Apps must install Google Mobile Ads SDK and implement network adapters for each third-party ad network used in mediation.support.google.com · 2 Oct 2026
- Ad Exchange requirement
- To activate yield groups and mediation, publishers must link an Ad Exchange for mobile apps account and mark it as default for dynamic allocation.support.google.com · 2 Oct 2026
- Automatic data
- Ad Manager can use automatic data collection to estimate a mediation network's CPM from historical CPM data adjusted for impression discrepancies.support.google.com · 2 Oct 2026
- Unfilled requests
- If no network in the mediation chain can fill a request, the request remains unfilled and the system does not automatically pass it back to the ad server.support.google.com · 2 Oct 2026
- Partner availability
- A yield partner not listed among the available ad networks can be added as Other company, which requires custom events in the app and yield groups for mediation.support.google.com · 2 Oct 2026
- Privacy guidance
- Google advises reviewing applicable regional privacy laws such as CPRA, GDPR, and LGPD when configuring yield partners.support.google.com · 2 Oct 2026
- Intended users
- Google describes Ad Manager as a platform for managing an advertising business and growing revenue, with app solutions for app developers.admanager.google.com · 2 Oct 2026
- Account prerequisite
- The Ad Manager homepage says users need an AdSense account to work with Google Ad Manager.admanager.google.com · 2 Oct 2026
- Yield ordering
- Ad Manager uses yield groups to determine eligible networks and orders them using estimated CPMs and real-time Ad Exchange CPM.admanager.google.com · 3 Oct 2026
- Demand competition
- The mediation chain's expected yield competes with Ad Manager line items and real-time bids from Authorized Buyers and Exchange Bidders through Dynamic Allocation.admanager.google.com · 3 Oct 2026
- SDK integration
- Apps send ad requests through the Google Mobile Ads SDK, which calls network adapters sequentially until an ad is returned.support.google.com · 3 Oct 2026
- Supported mobile platforms
- Google's mediation setup guide lists Android and iOS and directs developers to platform-specific SDK and adapter guides.support.google.com · 3 Oct 2026
- Setup requirements
- Mediation setup requires the Google Mobile Ads SDK, adapters for the chosen third-party networks, and an Ad Exchange for mobile apps account linked and set as default for dynamic allocation.support.google.com · 3 Oct 2026
- Configuration
- Publishers create yield partners for ad networks and yield groups to specify which inventory is available to those networks.support.google.com · 3 Oct 2026
- Testing and diagnostics
- Ad inspector can check fill, show errors, reveal mediation details per request, and test an individual yield partner on a device.support.google.com · 3 Oct 2026
- Format support
- Participating mediation networks can serve rewarded and rewarded interstitial formats when those formats are selected in a yield group.support.google.com · 3 Oct 2026
- COPPA signal
- Ad Manager mediation can pass a child-directed age treatment signal from the Google Mobile Ads SDK to third-party networks, while developers remain responsible for those networks' ad treatment.support.google.com · 3 Oct 2026
- Measurement limitation
- Third-party mediation network impressions are not eligible for Active View measurement.support.google.com · 3 Oct 2026
- Serving limit
- At serving, up to 50 networks are included in a mediation chain, and longer chains risk greater latency because callouts are sequential.support.google.com · 3 Oct 2026
- Support
- Google links mediation setup and learning resources from the feature brief and provides a Google Ad Manager Help center.admanager.google.com · 3 Oct 2026
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Where it ranks on Inferse
Sources
- admanager.google.com/home/resources/feature-brief-app-mediat· checked 2 Oct 2026
- support.google.com/admanager/answer/7387351· checked 2 Oct 2026
- support.google.com/admanager/answer/7391294· checked 2 Oct 2026
- support.google.com/admanager/answer/7388260· checked 2 Oct 2026
- admanager.google.com/home/· checked 2 Oct 2026
- support.google.com/admanager/answer/7391294· checked 3 Oct 2026
- support.google.com/admanager/answer/7387351· checked 3 Oct 2026
- support.google.com/admanager/answer/7180401· checked 3 Oct 2026
- support.google.com/admanager/answer/7386053· checked 3 Oct 2026
- support.google.com/admanager/answer/7056110· checked 3 Oct 2026
- support.google.com/admanager/answer/1628457· checked 3 Oct 2026