Adform DMP vs Audigent
| Adform DMP | Audigent | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | api, Web | Web |
| Collection methods | tracking points, direct DMP pixel, manual file uploads, server-to-server uploads, batch uploads, API calls, banner impressions, banner clicks, banner events | cookies, beacons, tags, mobile SDKs, ID syncing, third-party data partners |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | No |
| Real-time activation | Yes | Yes |
| Activation destinations | Adform DSP, Adform Ad Server, DCO, TPAS, RTB, display, search, site optimization, social, video, attribution, email, mobile, CMS | DSPs, SSPs, data marketplaces, CTV/OTT inventory |
| CTV activation | Yes | Yes |
Both are listed in Best Data Management Platforms. On Inferse, Adform DMP scores higher on our published basis.