Overview

Realatic is a real estate CRM that brings lead intake, routing, property matching and follow-up into one workflow. It is best suited to property teams that need those capabilities across web and Android and can work within defined user and lead limits.

The free tier provides a low-commitment starting point, while Pro raises capacity substantially. Business is the only plan that names a buyer portal and full automation; its higher monthly price needs to be weighed against those specific additions.

For a wider comparison, see Real Estate CRM Software.

Key features

Lead import, routing, property matching and automated follow-up address successive steps in managing prospects. Together, they make Realatic a focused choice for teams that want lead handling tied to property workflows rather than a standalone contact list. Email marketing is also included. The feature set is relevant, though teams that need particular routing rules or follow-up triggers should confirm those fit their process.

Business adds a buyer portal, full automation and Full Agentic AI. That makes it the plan to consider when those capabilities are requirements, but the description does not define the scope of Full Agentic AI. Pro does not name these Business additions.

Pricing

Free costs 0.00 INR per free, forever, with no credit card required. Its allowance of 3 users, 100 leads/month and 1 project makes it useful for a small team evaluating a limited workflow, but the lead and project caps constrain broader use.

Pro costs 499.00 INR per month on monthly billing and allows up to 100 users and 1,000 leads/month. It is the clearest fit for teams that need more seats and lead capacity without the Business features. The pricing note separately says paid plans start at ₹399/user/mo (annual), which differs from the listed monthly Pro price of 499.00 INR per month; teams should distinguish those terms when budgeting.

Business costs 1199.00 INR per month on monthly billing and names Full Agentic AI, a buyer portal and full automation. It may suit teams that need those additions, but no user or lead allowance is stated for this plan. The higher price is harder to justify if the Pro capacity is sufficient and those named capabilities are not priorities.

Platforms

Realatic runs on web and Android. Android access gives teams a mobile option alongside the browser-based product; no iOS platform is named.

Who it's for

Realatic is a sensible fit for real estate teams seeking connected lead import, routing, property matching and follow-up, especially if they need Android access. The free plan is suited to a small operation with one project and modest lead volume; Pro is better aligned with teams that need more users or leads. Teams that require a buyer portal or full automation should assess Business, while those needing a specific platform or detailed control over lead workflows should verify fit before committing.

Pros and cons

Pros

Connected lead workflows: Import, routing, matching and automated follow-up cover several stages of property lead handling.
Free entry tier: Three users and 100 leads/month allow a small team to start without a credit card.
Room to scale on Pro: Up to 100 users and 1,000 leads/month provide a clear capacity step up.
Business-specific additions: The buyer portal and full automation give teams a defined reason to consider the top plan.

Cons

Free plan is narrow: The 1-project and 100-lead monthly caps limit it to small-scale use.
Pricing terms differ: The annual starting-price note of ₹399/user/mo does not match the separately stated monthly Pro price of 499.00 INR per month.
Platform scope is limited: Web and Android are named, but teams requiring iOS should look elsewhere.

Alternatives

ConnectLinx is a candidate for teams that want API access and a free plan capped at one agent user, one active listing and up to four units or spaces. Its listed Agent plan is $59.00 USD per month, so compare its listing-oriented allowance with Realatic’s lead and user quotas.

LeadPixie offers a free plan for up to 10 users and supports web, iOS and Android; choose it when broader mobile platform coverage or a larger free team allowance matters.

Propwise has a free plan, a free trial and web, iOS and Android support. It is worth considering if a trial or iOS access is important.

Sell.Do uses custom pricing based on team size, modules, AI usage and communication volumes, with a five-user minimum. It may suit teams prepared to scope a quote around those factors.

REALM charges $49.00 USD per seat per month for EVE X, an intelligence layer that works over existing CRM, portals and inboxes. Consider it when a per-seat layer over tools already in use is preferable to Realatic’s lead-management workflow.

eesy has a free web plan for one agent and 50 contacts, with core CRM and basic pipeline tools. Its free allowance is smaller than Realatic’s in users and leads, so it is a more limited starting point on those measures.

Cloze is another freemium option, with a free plan and support across Android, iOS, web, desktop and API. Consider it if platform breadth is a priority.

Follow Up Boss is a paid option with a free trial; its Grow plan names lead-source and website connections, lead distribution, Smart Lists, Action Plans and calling. It may fit teams prioritizing those capabilities and willing to use a paid product.

Verdict

Choose Realatic if your property team wants lead import, routing, matching and follow-up together, and its web and Android access plus Pro’s 1,000-lead monthly allowance fit your workload. Look elsewhere if you need iOS, clearer Business capacity terms or a different pricing structure; the annual per-user note and monthly Pro price are not interchangeable.

	Backhouse	Realatic
Free plan	No	Yes
Free trial	Yes	No
Paid from	$79/mo	₹499/mo
Open source	No	No
Platforms	Web	Web, Android
Paid from	$79/user/mo	—
Free plan	—	Yes
Automated follow-up	—	Yes
Lead routing	—	Yes
Property matching	—	Yes
Mobile app	—	Yes
Email marketing	—	Yes
Lead import	—	Yes

Backhouse vs Realatic

Backhouse

Realatic