Permutive vs VantageDSP DMP Platform
| Permutive | VantageDSP DMP Platform | |
|---|---|---|
| Free plan | No | No |
| Free trial | No | No |
| Paid from | — | — |
| Open source | No | No |
| Platforms | Android, iOS, Web | — |
| Collection methods | first-party data, contextual signals, identity and partner data, custom events, surveys, tracking pixels and off-site collections | First-party data; CRM data; website visitors; app users; conversion data; purchase signals; device intelligence |
| Audience segmentation | Yes | Yes |
| Lookalike modeling | Yes | Yes |
| Real-time activation | Yes | — |
| Activation destinations | SSPs, DSPs, ad servers, curation marketplaces, social media and premium publishers | Social platforms; DV360-class DSPs; advertising platforms; connected TV |
| CTV activation | — | Yes |
Both are listed in Best Data Management Platforms. On Inferse, Permutive scores higher on our published basis.