Propensity vs Tofu
| Propensity | Tofu | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | $2,000/mo | — |
| Open source | No | No |
| Platforms | api, Web | Web |
| Free plan | No | No |
| Paid from | 2,000 /mo | — |
| Intent data | Yes | Yes |
| Account selection | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting | CRM target-account lists; firmographics; technographics; intent signals; hiring signals; deal stage; seller notes; asset downloads; page visits; product usage; closed-lost reasons; form fills |
| Campaign channels | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit | email; landing pages; LinkedIn ads; display ads |
| Account personalization | Yes | Yes |
| Buying-group support | Yes | — |
| Account reporting | revenue | pipeline |
Both are listed in Best Account-Based Marketing Software. On Inferse, Propensity scores higher on our published basis.