Propensity vs Zymplify
| Propensity | Zymplify | |
|---|---|---|
| Free plan | No | No |
| Free trial | Yes | No |
| Paid from | $2,000/mo | — |
| Open source | No | No |
| Platforms | api, Web | Web |
| Free plan | No | — |
| Paid from | 2,000 /mo | — |
| Intent data | Yes | Yes |
| Account selection | Firmographic filters; intent signals; CRM imports; CSV uploads; ICP Builder; retargeting | Research Quadrant; intent spikes; contact search; lookalike audiences; ICP, role and firmographic filters |
| Campaign channels | Social; Propensity Display Network; native; direct mail; marketing email; contextual ads; geofencing; LinkedIn; Facebook; Google; YouTube; TikTok; Reddit | email; social; blog; PPC; LinkedIn audiences; sales cadences; automated workflows |
| Account personalization | Yes | Yes |
| Buying-group support | Yes | Yes |
| Account reporting | revenue | revenue |
Both are listed in Best Account-Based Marketing Software. On Inferse, Propensity scores higher on our published basis.