Overview

Typeform is a web-based form builder and automation platform for teams that want to collect responses and connect them to follow-up work. It is strongest for marketing, research, product, and operations teams that need branching, integrations, and tailored journeys—not just a basic form. Its breadth is balanced by response caps on lower tiers and a mobile editor that still lacks several controls.

Key features

Form creation and AI

A no-code drag-and-drop editor, templates, and conditional logic support forms, surveys, quizzes, tests, polls, applications, landing pages, NPS surveys, registrations, and short forms. Typeform AI can create forms from prompts, adapt them to respondents, edit and reorder questions and End Screens, build branching rules, refine wording, and translate forms. That makes it useful for teams producing varied, personalized data-collection flows without coding. Typeform says its conversational logic doubles completion rates versus traditional forms; that claim is not a promise for any individual form.

Distribution and workflow

Forms can be shared by link or QR code, embedded on websites and in emails, and configured with custom launch options. Typeform reports more than 300 native integrations, including HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Stripe, Calendly, and Notion, plus over 500 integrations through Zapier. Workflow Builder and Contacts & Automations can qualify and route leads, alert teams, trigger follow-up emails or Slack notifications, create tasks, and start onboarding or feedback sequences. These connections make Typeform more compelling when a response needs to move into the team's existing stack.

Analytics and research

Insights Hub uses AI to surface response trends, outliers, sentiment, and themes, with charts and shareable reports. Research Flow can recruit participants, conduct moderated research, and synthesize insights. Typeform says it collects over 48 million responses monthly, a measure of platform scale rather than a forecast for a customer's own response volume.

Security and mobile editing

Typeform lists GDPR, SOC 2 Type II, ISO 27001, ISO 27017, ISO 27018, CCPA, and HIPAA certification, with US and EU data centers. It states that data in transit uses TLS 1.2 encryption, data at rest uses AES-256, and critical data has redundant backups. SSO is included with Enterprise; 2FA is also listed among its security measures. Forms can be completed on computers, phones, and tablets running supported Windows, Mac, iOS, or Android versions. Mobile users can create AI forms, edit existing forms, and publish them, but cannot add logic, change question settings or layouts, or create question groups. Teams that do substantial form building on phones or tablets will encounter a real constraint.

Pricing

Typeform has a free plan and paid tiers. The Free plan costs 0.00 USD per free, ongoing, and includes unlimited forms with 10 responses per month. It is suitable for trying the builder or collecting very small volumes, but the response ceiling makes it a poor fit for regular campaigns.

Basic costs 39.00 USD per month, or 28 USD/mo with the yearly option, billed as 468 USD total/yr. It includes 100 responses per month, one user, unlimited typeforms, AI form creation, conditional logic, webhooks, and integrations. The single seat and modest response allowance make it a solo-user tier; teams or higher-volume collection will need to move up.

Plus costs 79.00 USD per month, or 56 USD/mo yearly, billed as 948 USD total/yr. Its 1,000 monthly responses and three users suit small teams, and it adds removal of Typeform branding and a custom subdomain over Basic. Business costs 129.00 USD per month, or 91 USD/mo yearly, billed as 1,548 USD total/yr; it raises the allowance to 10,000 responses and seats to five, and adds drop-off rates, conversion tracking, priority support, and live chat. Business is the clearer choice when teams need funnel visibility and faster support, though its five-seat cap may not suit larger groups.

Talent costs 169.00 USD per month, or 119 USD/mo yearly, billed as 2,028 USD total/yr. It includes 3,000 monthly responses and three users, plus unlimited typeforms and questions, video questions and answers, reCAPTCHA, and multi-language support. It fits talent workflows needing those question and language options, but offers fewer responses than Plus despite its higher price.

Growth Flow costs 379.00 USD per month after 14 days, or 266 USD/mo with the annual option after 14 days. Its 14-day free trial requires a credit card. The plan includes 10,000 responses, five users, enrichment for 1,500 responses per month, Ask AI and Smart Insights, Contacts & Automations, and Salesforce. Its higher price is aimed at teams that will use the bundled enrichment and workflow tools, rather than only collecting forms.

Enterprise has custom pricing and requires contacting sales. It offers unlimited responses and seats, a dedicated Customer Success Manager, SSO, HIPAA and GDPR compliance, a US or EU data center, and priority expert support. It is the tier for organizations that need uncapped usage or enterprise-level provisions.

Platforms

Typeform is web-based and lists Android, iOS, macOS, Windows, and API support. The desktop-oriented editing limits on mobile matter more to builders than to respondents, who can complete forms on supported phones and tablets.

Who it's for

Typeform suits marketing and growth teams qualifying leads, product and UX researchers gathering feedback, HR teams collecting applications, and customer success or operations groups connecting responses to follow-up. Its combination of conditional flows, integrations, and automation is most valuable when teams will act on the data. A team needing only a low-volume form, or expecting to build complex forms primarily on mobile, has less reason to pay for its broader workflow capabilities.

Pros and cons

Pro: Broad form types and AI-assisted branching support personalized collection across marketing, research, hiring, and feedback workflows.
Pro: Native integrations, Zapier connections, and automation tools can route responses into existing team processes.
Pro: Higher tiers offer response analytics, while Enterprise adds unlimited responses and seats, SSO, and dedicated support.
Con: Free is capped at 10 responses monthly; Basic allows 100, so active collection can require an upgrade quickly.
Con: Mobile editing excludes logic, question settings, layout changes, and question groups, limiting phone-based form creation.
Con: Basic has one user, Plus and Talent have three, and Business and Growth Flow have five; larger teams may need Enterprise.

Alternatives

For a broader comparison of form products, see Online Form Builders or Form Builder Software. Teams focused on surveys can compare Survey Software and Survey API Software; prompt-led survey creation is the focus of AI Survey Generators. For lead-capture-focused tools, see Lead Capture Software.

Lumor is an alternative for teams seeking a free research option with one workspace, one user, three studies per month, and 100 responses per month. SoGoSurvey offers a free tier with 15 projects a year and 200 responses annually, which may suit teams working within those annual limits. SurveyLab offers a free allowance of 50 total responses and a Starter plan with 1,000 monthly responses at 49.00 USD per month. Alchemer is another survey alternative, with a free plan and paid tiers that include annual response allowances. QuestionPro has a free Essentials tier with one user, 200 responses per survey, and 30 question types. Revuloop offers a free tier with 150 responses per month and AI tokens for teams wanting an AI-oriented survey option. Sogolytics has a free tier with 15 projects a year and 200 responses annually. SurveySparrow offers a free plan with three active surveys and 10 questions per survey.

Verdict

Choose Typeform if your team needs forms to do more than collect answers—especially when branching, integrations, analytics, and automated follow-up are part of the job. Its strongest reason to choose is the connected workflow from form creation through response action. Look elsewhere if tight lower-tier response limits, seat caps, or the restricted mobile editor conflict with how your team collects and builds forms.

	Typeform	Zappi
Free plan	Yes	No
Free trial	Yes	No
Paid from	$39/mo	—
Open source	No	No
Platforms	Android, api, iOS, macOS, Web, Windows	Web
Free plan	Yes	No
Paid from	$28/mo	—
Responses included	100 /mo	—
Logic branching	Yes	Yes
Custom branding	Yes	Yes
Response analytics	Yes	Yes
API access	Yes	—
Respondent panel	Yes	Yes

Typeform vs Zappi

Typeform

Zappi