Best A/B Testing Tools in 2026

Updated 2 October 2026

46 a/b testing tools ranked on what their makers publish — plans and prices, free tiers, platforms and the facts on their own pages.

46ranked

1free plans on this page

$700/molowest paid tier

2 Oct 2026last checked

#	Platform	Score	Why	From	Free plan	Paid from	Test types
26	VWO Testing	5.9	RecognisedAPIDocumented	—	No	—	A/B, multivariate, split URL, multi-page, cross-domain, device-specific, and AI-assisted experiments	View
27	Kameleoon	5.7	RecognisedAPIDocumented	—	No	495 /mo	A/B testing, A/B/n testing, multivariate testing, feature experimentation, server-side testing, personalization	View
28	Nelio A/B Testing	5.7	RecognisedAPIDocumented	—	Yes	—	A/B, multivariate, page, post, custom post type, headline, template, theme, popup, widget, menu, CSS, JavaScript, PHP, WooCommerce product, WooCommerce bulk sale, heatmap	View
29	Otter	5.6	RecognisedAPIDocumented	—	No	49 /mo	Split URL / Redirect, A/B/n, Content Personalization, WordPress Theme Test	View
30	ABtesting.ai	5.6	RecognisedAPIDocumented	—	Yes	—	A/B testing; multivariate testing	View
31	RunPivot	5.6	RecognisedAPIDocumented	—	Yes	99 /mo	A/B testing; Split URL testing; multivariate testing; personalization; sequential testing	View
32	Mtrix	5.6	RecognisedAPIDocumented	$700/mo	Yes	700 /mo	—	View
33	DashX Experimentation	5.5	RecognisedAPIDocumented	—	—	—	A/B testing	View
34	Launch Control	5.5	RecognisedAPIDocumented	—	Yes	—	A/B testing	View
35	Nativeblocks	5.5	RecognisedAPIDocumented	—	Yes	9 /mo	A/B testing; segmented rollouts; personalization	View
36	Maxymizely	5.4	RecognisedAPIDocumented	—	No	—	A/B/N testing, multivariate testing	View
37	Convertize	5.4	RecognisedAPIDocumented	—	No	—	A/B testing; split URL testing	View
38	Koryla	5.3	RecognisedAPIDocumented	—	No	12 /mo	A/B experiments, edge route testing, component-level SDK testing	View
39	ABConvert	5.3	RecognisedAPIDocumented	—	No	99 /mo	price, shipping, URL redirect, template, theme, visual editor, checkout	View
40	Compose	5.1	RecognisedAPIDocumented	—	No	—	A/B/n, split URL, split theme, split template	View
41	Varify.io	5.1	RecognisedAPIDocumented	—	No	—	A/B testing, Split URL testing, Multi Page Testing, Personalization, full page redesigns	View
42	Kaizen Platform	4.9	RecognisedAPIDocumented	—	—	—	A/B testing	View
43	ABExperiment	4.8	RecognisedAPIDocumented	—	No	—	classic A/B testing; website testing; chatbot and assistant conversation testing; LLM and model testing; vector database testing; retrieval strategy testing; prompt-template testing; data-product optimization; Knob experiments	View
44	Keak	4.8	RecognisedAPIDocumented	—	—	—	A/B testing; URL split testing	View
45	Sigmize	4.7	RecognisedAPIDocumented	—	No	—	A/B tests, multivariate tests, split URL tests, personalization campaigns	View
46	Apertio	4.7	RecognisedAPIDocumented	—	—	—	A/B testing	View

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