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Toluna Start

APIyesDOCS4/5
TS6.7#16of 32
outWeb

Ranked in AI Market Research Software

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About

Toluna Start is ranked #16 of 32 in AI market research software on Inferse. It runs on API, Web.

Compared on AI market research software

Free plan
Notolunastart.com
API access
Yestolunastart.com

Facts

Purpose
Toluna Start is an AI-powered research platform for designing studies, reaching audiences, analyzing results, and creating reports.tolunastart.com · 9 Oct 2026
Research types
The platform supports qualitative and quantitative research, from DIY work to full-service research with experts.tolunastart.com · 9 Oct 2026
Survey creation
Users can create surveys with a drag-and-drop builder, templates, or automated solutions.tolunacorporate.com · 9 Oct 2026
Audience reach
Toluna says its global panel includes more than 81 million consumers across 70 markets.tolunacorporate.com · 9 Oct 2026
Synthetic personas
Toluna offers more than 1 million validated synthetic personas built from first-party panel data.tolunacorporate.com · 9 Oct 2026
Analytics
Interactive dashboards and Infoboards show results in real time, with advanced analytics and visualization tools for exploring findings.tolunacorporate.com · 9 Oct 2026
AI features
QProbe asks tailored follow-up questions to expand open-ended answers, while SmartCloud automates theme and sentiment coding and Highlights surfaces key takeaways.tolunacorporate.com · 9 Oct 2026
Research methods
The platform includes methods and features such as MaxDiff, timed exposure, heatmaps, and text highlighters.tolunastart.com · 9 Oct 2026
Quality controls
Toluna says AI-driven fraud detection and quality checks help protect data integrity throughout the platform.tolunacorporate.com · 9 Oct 2026
Security certifications
Toluna’s corporate site displays ISO 20252 and ISO 27001 certifications.tolunacorporate.com · 9 Oct 2026
Support
Toluna says research experts are available to help with survey setup and offers full-service support.tolunastart.com · 9 Oct 2026
Pricing
Toluna’s terms say fees are quoted through the Toluna Start account or a work order; the opened pages do not state a public price.tolunacorporate.com · 9 Oct 2026
Who it is for
Toluna describes the platform as serving teams seeking consumer and market insights for business decisions.tolunacorporate.com · 9 Oct 2026
Research modes
It supports self-service research, guided automated solutions, and full-service support from Toluna experts.tolunacorporate.com · 9 Oct 2026
Audience
The platform provides access to Toluna’s profiled panel of more than 81 million consumers across 70 markets.tolunacorporate.com · 9 Oct 2026
Integrations
Toluna describes Toluna Start as a cloud-native, API-first market research platform.tolunacorporate.com · 9 Oct 2026
Security
Toluna’s published ISO/IEC 27001:2013 certificate covers processes supporting the AWS-based production environment of Toluna Start; the certificate lists an expiry date of October 31, 2025.id.tolunacorporate.com · 9 Oct 2026
Usage limit
The terms describe the service as single-user unless multiple logins are agreed in a work order.tolunacorporate.com · 9 Oct 2026
Data retention
The terms say client content and survey results may be accessible for up to one year after a survey is posted, subject to unused credits.tolunacorporate.com · 9 Oct 2026
Who it serves
Toluna says its research platform and expertise serve brands and support business decision-making.tolunacorporate.com · 9 Oct 2026

Company

Founded
2000tolunastart.com · 28 Sept 2026
Headquarters
London, United Kingdomtolunastart.com · 28 Sept 2026

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Where it ranks on Inferse

Sources