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Best Zoho Marketing Automation Alternatives in 2026

Updated

20 platforms from marketing automation software ranked against Zoho Marketing Automation on the same published basis.

  1. 1
    Freshmarketer Free plan apiWeb $15/mo8.9
    Zoho Marketing Automation vs Freshmarketer
  2. 2
    Mautic Free plan apiself-hostedWeb €247.50/mo8.8
    Zoho Marketing Automation vs Mautic
  3. 3
    GetResponse Free trial AndroidapiiOSWeb $1915.58/mo8.4
    Zoho Marketing Automation vs GetResponse
  4. 4
    Braze Free trial AndroidapiiOSWeb 8.3
    Zoho Marketing Automation vs Braze
  5. 5
    Manago AI (formerly SALESmanago) Free trial AndroidapiiOSWeb 8.3
    Zoho Marketing Automation vs Manago AI (formerly SALESmanago)
  6. 6
    SAS Customer Intelligence 360 AndroidapiiOSWeb 8.2
    Zoho Marketing Automation vs SAS Customer Intelligence 360
  7. 7
    Salesforce Marketing Cloud Engagement apiWeb $2,000/mo8.1
    Zoho Marketing Automation vs Salesforce Marketing Cloud Engagement
  8. 8
    Salesforce Marketing Cloud Account Engagement apiWeb $1,250/mo8.1
    Zoho Marketing Automation vs Salesforce Marketing Cloud Account Engagement
  9. 9
    Iterable AndroidapiiOSWeb 8.1
    Zoho Marketing Automation vs Iterable
  10. 10
    Insider One AndroidapiiOSWeb 8.1
    Zoho Marketing Automation vs Insider One
  11. 11
    Listrak apiextensionWeb 8.1
    Zoho Marketing Automation vs Listrak
  12. 12
    WebEngage AndroidapiiOSWeb 8.0
    Zoho Marketing Automation vs WebEngage
  13. 13
    Systeme.io Free plan apiWeb $17/mo8.0
    Zoho Marketing Automation vs Systeme.io
  14. 14
    Optimove AndroidapiiOSWeb 7.9
    Zoho Marketing Automation vs Optimove
  15. 15
    Cordial AndroidapiiOSWeb 7.9
    Zoho Marketing Automation vs Cordial
  16. 16
    Netcore Customer Engagement apiWeb 7.9
    Zoho Marketing Automation vs Netcore Customer Engagement
  17. 17
    Dotdigital apiWeb 7.8
    Zoho Marketing Automation vs Dotdigital
  18. 18
    CleverTap Free trial AndroidapiiOSWeb $85/mo7.8
    Zoho Marketing Automation vs CleverTap
  19. 19
    Ometria AndroidapiiOSWeb 7.8
    Zoho Marketing Automation vs Ometria
  20. 20
    Actito apiWeb €1,750/mo7.6
    Zoho Marketing Automation vs Actito

Zoho Marketing Automation alternatives compared

#PlatformScoreFree planFromRuns on
1Freshmarketer8.9Free plan$15/moAPI, Web
2Mautic8.8Free plan€247.50/moAPI, self-hosted, Web
3GetResponse8.4$1915.58/moAndroid, API, iOS, Web
4Braze8.3Android, API, iOS, Web
5Manago AI (formerly SALESmanago)8.3Android, API, iOS, Web
6SAS Customer Intelligence 3608.2Android, API, iOS, Web
7Salesforce Marketing Cloud Engagement8.1No$2,000/moAPI, Web
8Salesforce Marketing Cloud Account Engagement8.1No$1,250/moAPI, Web
9Iterable8.1Android, API, iOS, Web
10Insider One8.1Android, API, iOS, Web
11Listrak8.1API, Browser, Web
12WebEngage8.0Android, API, iOS, Web
13Systeme.io8.0Free plan$17/moAPI, Web
14Optimove7.9Android, API, iOS, Web
15Cordial7.9Android, API, iOS, Web
16Netcore Customer Engagement7.9API, Web
17Dotdigital7.8API, Web
18CleverTap7.8No$85/moAndroid, API, iOS, Web
19Ometria7.8Android, API, iOS, Web
20Actito7.6No€1,750/moAPI, Web
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Questions about Zoho Marketing Automation alternatives

What is the best alternative to Zoho Marketing Automation?

Freshmarketer, number 1 in marketing automation software with a score of 8.9 out of 10. The others here: Mautic, GetResponse, Braze and 16 more.

What is the best free alternative to Zoho Marketing Automation?

Freshmarketer is the best-ranked alternative with a free plan. 3 of the 20 alternatives here publish a free plan on their own pricing pages.

How are these alternatives ranked?

Ranked on what each maker publishes, open and connectable first: a public API, open-source code, the depth of its documentation and a free tier to try it on. Model lists are sorted by the figure in their title, exactly as each provider publishes it.